Capture users' interest and encourage them to take action
Posted: Mon Feb 17, 2025 6:27 am
Story ads are said to attract more user interest than traditional Facebook feed ads because they contain information that can only be caught at that moment .
With Story Ads, you can embed a landing page link within the video, allowing you to direct customers to the story.
Additionally, Facebook research shows that Story Ads get more shares than Facebook Feed Ads .
Data shows that 58% of users who became philippines cell phone number list interested in a brand after seeing a Facebook Story ad followed the brand's account and visited the brand's website, and half of them visited the website, downloaded the product, and made a purchase.
Additionally, 31% of people buy their items in stores.
By delivering effective story ads, users can not only obtain information but also expect to achieve conversions such as purchasing a product or installing an app .
The placement you choose will depend on how you want to present the ad to users, the video format, etc., so be sure to check.
Easy to remember
Facebook Stories ads fill the entire screen of a smartphone, making them more likely to leave a lasting impression on viewers .
According to Facebook, roughly 70% of registered users in the U.S. say they are drawn to the platform by seeing a Story ad.
Approximately 60% of users responded that "Stories make them feel real and relatable."
Facebook feed ads are limited in size by their terms and conditions as to how many ads can be displayed within a single post.
This may be the reason why it is said that the appeal of the creative is less easily conveyed than with story ads .
Story ads are full-screen by default, making it easy to convey the message you want to convey and they also have appeal as a piece of content.
Types of purposes to choose from
Facebook Story Ads can be created in different categories depending on your marketing objectives.
The objective is the outcome you want to achieve by delivering a story ad.
There are seven marketing objectives you can choose from with Facebook Story Ads:
Increase brand awareness
reach
traffic
Installing the app
Increase video views
Lead generation
conversion
Let's take a closer look at each of these.
the purpose Contents
Increase brand awareness Increase awareness by delivering advertisements to users who are likely to be interested in your brand.
reach Deliver ads to many users and increase awareness.
traffic Drive users to your website, increase traffic, and let them learn more about your products.
Installing the app Encourage users to install apps developed by your company.
Increase video views Increase the number of views of your product introduction and promotional videos.
Lead generation Obtain information such as email addresses of users who are interested in your company's products.
conversion Encourage them to purchase your products or inquire about your services.
This can be configured in Ads Manager.
If you leave the placement on "automatic ," Facebook will decide where to place your ads to help achieve your marketing goals.
Tips for improving your Facebook feed ads performance
Facebook Ads Feed AdsSo let's take a look at some tips on how to make your Facebook feed ads more effective.
Set your objectives and targeting appropriately
When it comes to the purpose of your campaign, you can achieve maximum results by using different methods depending on the goals your company has achieved .
Simply changing the settings can significantly change your conversion rate, so it's important to use them depending on the recruitment information.
Proper targeting is also important.
When delivering advertising, you can achieve results by clarifying "who" and "what" you want to communicate .
Be sure to set the age, gender, interests, etc. clearly, and think about the type of users you want to deliver your ads to, and set the details accordingly.
With Story Ads, you can embed a landing page link within the video, allowing you to direct customers to the story.
Additionally, Facebook research shows that Story Ads get more shares than Facebook Feed Ads .
Data shows that 58% of users who became philippines cell phone number list interested in a brand after seeing a Facebook Story ad followed the brand's account and visited the brand's website, and half of them visited the website, downloaded the product, and made a purchase.
Additionally, 31% of people buy their items in stores.
By delivering effective story ads, users can not only obtain information but also expect to achieve conversions such as purchasing a product or installing an app .
The placement you choose will depend on how you want to present the ad to users, the video format, etc., so be sure to check.
Easy to remember
Facebook Stories ads fill the entire screen of a smartphone, making them more likely to leave a lasting impression on viewers .
According to Facebook, roughly 70% of registered users in the U.S. say they are drawn to the platform by seeing a Story ad.
Approximately 60% of users responded that "Stories make them feel real and relatable."
Facebook feed ads are limited in size by their terms and conditions as to how many ads can be displayed within a single post.
This may be the reason why it is said that the appeal of the creative is less easily conveyed than with story ads .
Story ads are full-screen by default, making it easy to convey the message you want to convey and they also have appeal as a piece of content.
Types of purposes to choose from
Facebook Story Ads can be created in different categories depending on your marketing objectives.
The objective is the outcome you want to achieve by delivering a story ad.
There are seven marketing objectives you can choose from with Facebook Story Ads:
Increase brand awareness
reach
traffic
Installing the app
Increase video views
Lead generation
conversion
Let's take a closer look at each of these.
the purpose Contents
Increase brand awareness Increase awareness by delivering advertisements to users who are likely to be interested in your brand.
reach Deliver ads to many users and increase awareness.
traffic Drive users to your website, increase traffic, and let them learn more about your products.
Installing the app Encourage users to install apps developed by your company.
Increase video views Increase the number of views of your product introduction and promotional videos.
Lead generation Obtain information such as email addresses of users who are interested in your company's products.
conversion Encourage them to purchase your products or inquire about your services.
This can be configured in Ads Manager.
If you leave the placement on "automatic ," Facebook will decide where to place your ads to help achieve your marketing goals.
Tips for improving your Facebook feed ads performance
Facebook Ads Feed AdsSo let's take a look at some tips on how to make your Facebook feed ads more effective.
Set your objectives and targeting appropriately
When it comes to the purpose of your campaign, you can achieve maximum results by using different methods depending on the goals your company has achieved .
Simply changing the settings can significantly change your conversion rate, so it's important to use them depending on the recruitment information.
Proper targeting is also important.
When delivering advertising, you can achieve results by clarifying "who" and "what" you want to communicate .
Be sure to set the age, gender, interests, etc. clearly, and think about the type of users you want to deliver your ads to, and set the details accordingly.