Step 10. Cold calling: volume, accounting and closing of leads
Posted: Mon Feb 17, 2025 6:32 am
What is cold calling? It is a product offered to companies that do not know about the product yet. Cold base calls.
What are the advantages of this sales approach:
Outsourcing (don't call yourself)
Market response here and now
Fast deals for interested clients
Coverage of a really large number of companies (from 1000 pcs.)
Disadvantages of cold calling:
Not all products are sold over the phone
You need to call a lot and regularly
How to Start Cold Calling
The process is not simple. You will need: an operator, an auto-dial system, a database, a sales script.
Difficulties:
It is difficult to find professional operators, the best ones are already working, and you don't need temporary ones.
without an autodialer system you will have to call manually, for a long time and with missed calls
The database needs to be up-to-date, why call old companies that are already closed?
The script needs to be written taking into account the client's particular perception of the offer over the phone, and Schiffler's methods work poorly in Russia.
That's why it's easier to outsource the call-making.
How to process leads from cold calling
So, the call center provides you with real-time reporting. What? Doesn't it? Terminate the contract, you'll lose customers.
The report should be monitored by your manager or you personally. All interested clients should be immediately called back or commercial offers should be sent.
The time to process an interested client is one hour, from the moment of the conversation. Maximum one hour!
How to Conduct Cold Calling Analytics
So. You have a report of 1000 dialogues with clients. You have sent out a mailing to all interested ones and given them to managers. Time for analytics.
We analyze the following parameters:
How many interested clients? This is how we belgium whatsapp number data will understand the conversion
How many refusals? Also, conversion.
Why refusals? So we will understand how to improve the UCP.
Why are there interested people? You need to know the reason for success
The main task is to increase conversion. Increasing conversion leads to an increase in transactions.
It's stupid to aim for meetings. You can always offer a service remotely and then secure the agreement at the meeting. Yes, if the services are only sold in person. There are few of them. Do you have such a service? Are you sure?
You shouldn't expect miracles from cold calls. Of course, calling on an up-to-date database and telling about the product using a quality script increases the likelihood of a sale, but no one has canceled the risk that cannot be eliminated. Risk - the client simply does not need the product. He doesn't need it and that's it... And there's no way to persuade the client.
How many clients do I need?
More!! More!! More!!
Yes? Are you sure? Are you sure you won't drown in requests? So, in the course of cold calling analytics, it will become clear how many clients per day you receive for pre-sale. Then the clients make a purchase. Then the numbers:
Out of 100% of the flow, I have 27% interested and 6% of them bought the product.
You understand volumes, costs and deadlines. You can scale by increasing production capacity and customer flow due to a larger call flow.
What are the advantages of this sales approach:
Outsourcing (don't call yourself)
Market response here and now
Fast deals for interested clients
Coverage of a really large number of companies (from 1000 pcs.)
Disadvantages of cold calling:
Not all products are sold over the phone
You need to call a lot and regularly
How to Start Cold Calling
The process is not simple. You will need: an operator, an auto-dial system, a database, a sales script.
Difficulties:
It is difficult to find professional operators, the best ones are already working, and you don't need temporary ones.
without an autodialer system you will have to call manually, for a long time and with missed calls
The database needs to be up-to-date, why call old companies that are already closed?
The script needs to be written taking into account the client's particular perception of the offer over the phone, and Schiffler's methods work poorly in Russia.
That's why it's easier to outsource the call-making.
How to process leads from cold calling
So, the call center provides you with real-time reporting. What? Doesn't it? Terminate the contract, you'll lose customers.
The report should be monitored by your manager or you personally. All interested clients should be immediately called back or commercial offers should be sent.
The time to process an interested client is one hour, from the moment of the conversation. Maximum one hour!
How to Conduct Cold Calling Analytics
So. You have a report of 1000 dialogues with clients. You have sent out a mailing to all interested ones and given them to managers. Time for analytics.
We analyze the following parameters:
How many interested clients? This is how we belgium whatsapp number data will understand the conversion
How many refusals? Also, conversion.
Why refusals? So we will understand how to improve the UCP.
Why are there interested people? You need to know the reason for success
The main task is to increase conversion. Increasing conversion leads to an increase in transactions.
It's stupid to aim for meetings. You can always offer a service remotely and then secure the agreement at the meeting. Yes, if the services are only sold in person. There are few of them. Do you have such a service? Are you sure?
You shouldn't expect miracles from cold calls. Of course, calling on an up-to-date database and telling about the product using a quality script increases the likelihood of a sale, but no one has canceled the risk that cannot be eliminated. Risk - the client simply does not need the product. He doesn't need it and that's it... And there's no way to persuade the client.
How many clients do I need?
More!! More!! More!!
Yes? Are you sure? Are you sure you won't drown in requests? So, in the course of cold calling analytics, it will become clear how many clients per day you receive for pre-sale. Then the clients make a purchase. Then the numbers:
Out of 100% of the flow, I have 27% interested and 6% of them bought the product.
You understand volumes, costs and deadlines. You can scale by increasing production capacity and customer flow due to a larger call flow.