FCC lead generation

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You’ll need to ensure that your lead capture form clearly identifies the lead buyer and obtains the consumer’s prior express written consent to receive robocalls/texts from that specific buyer. To achieve the highest level of compliance, make sure your form includes: The name of the single lead buyer A clear disclosure that the consumer is agreeing to receive robocalls or texts from the identified buyer An easy way for the consumer to provide their signature or agreement, such as a checkbox or e-signature Automatic documentation to prove the user’s consent (via Jornaya or Trustedform) By implementing these steps, you can continue selling leads to your single buyer without major changes to your process.

With these minor changes, we would expect your form to be compliant, with no major impact on your business model, conversion rate or economics. Here is a simple example of a form that we would expect to achieve compliance, when sharing leads with a fictional partner called “Partner Marketing LLC”: Technical implementation is straightforward – you can use a malta number data form builder like Growform to create a form with a checkbox disclosure, and enable integrations with tools like Jornaya and Trustedform to document consent. Non-Exclusive leads: Selling leads to a few static lead buyers only If you’re selling leads to a small number of static lead buyers, complying with the new rules shouldn’t be too difficult.

The key is to ensure that consumers can provide their prior express written consent to each individual buyer. To meet the requirements, your form should: List each lead buyer separately and clearly Allow consumers to select or deselect each buyer individually, such as through checkboxes Include a disclosure that the consumer is agreeing to receive communications from the selected buyers Have the ability to document / prove the user’s consent Of course, you should ensure that your system doesn’t send leads to any third parties who the user did not consent to receiving communications from. We believe the following screenshot should illustrate a compliant form, as the user is able to provide - consent for each partner: Compliance here is relatively straightforward, since the lead buyers are static and can be hardcoded into the form.