Research your local competitors

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Social media is an effective tool for building brand awareness, communicating with existing customers, and building loyalty. It is particularly attractive to small business owners because of its low cost and ease of access.

Add to that the fact that there are 2.62 billion social media users worldwide. Whether you want to sell locally or use your online store and international shipping to reach a wider audience, social media is the most effective way to get your store noticed.

About a third of consumers prefer to communicate with a brand through social media. This offers some very interesting possibilities. Whether you want to optimize your social media lawyer data strategy or are launching into this field for the first time, this short guide to social media marketing will help you get off to a good start. It will explain how to:


Choosing your platforms
Set clear goals
Use local influencers
Follow the 60/30/10 rule
Research your local competitors
The best way to figure out what you should be doing on social media is to start by looking at what your competitors are doing. This is called competitor research . Look at what they’re doing and what’s working. For example, what drives engagement, likes and dislikes? Study your competitors both online and offline: if they have the same audience as you, this information will be valuable.

Follow this competitor research checklist for each account analysis. Create a chart to record your findings for a handy reference as you begin to prepare your own social media strategy. As you conduct your competitor research, try to answer the following questions for each competitor:

Active Accounts : Which Social Networks Are Your Competitors Using?
Subscriber demographics : age, gender and location of their target market?
Content : What types of content do they publish? (Product photos, videos, lifestyle photos, educational content, etc.)
Content Distribution : How many posts do they publish for each of the above content types?
Times and frequencies : How many times per week do they publish content?