Website analysis: understanding metrics and using them sensibly
Posted: Mon Feb 17, 2025 10:01 am
Help search engines with canonical and hreflang tags
Canonical tags can be particularly important for the SEO optimization of large websites. It can happen that the same page is published in different areas of the website with different URLs. Search engines then do not know which URL to use for ranking. It can happen that a URL is ranked that was not actually tailored to the keyword for the page. Or the URLs "cannibalize" each other because none of them really ranks. The canonical tag tells the search engine which page should be used for ranking. For multilingual websites, the hreflang link attribute (hreflang tag) should also be implemented correctly. This tells Google in which languages the individual pages are available and for which language and possibly region they are intended.
As with everything related to website SEO cyprus whatsapp data optimization, it is important to find the right balance and stay on the ball. The ranking criteria of search engines are constantly changing. New technical possibilities such as the integration of microdata for content labeling are now also playing a role.
During your next website relaunch, check the status quo regarding OnPage SEO and talk to your agency about it.
To ensure your next website relaunch is a complete success, you can download our free guide here:
Figures, data, facts: When optimizing your website, you shouldn't just rely on your gut feeling ("It just doesn't look good anymore!"), but collect objective measurements. On the one hand, these give you important information about which adjustments you need to make, and on the other hand, they make it possible to recognize progress and evaluate whether your changes are actually leading to better results. After all, websites are usually revised with specific goals in mind: better rankings, more customers, more online sales. All of this can be supported with SEO (search engine optimization).
The path to achieving website goals can be compared to a sea voyage: the destination port is known, but not yet visible on the horizon. To reach it, you need an accurate location and data for navigation. But a cockpit full of instruments is only helpful if you can read and interpret them.
Canonical tags can be particularly important for the SEO optimization of large websites. It can happen that the same page is published in different areas of the website with different URLs. Search engines then do not know which URL to use for ranking. It can happen that a URL is ranked that was not actually tailored to the keyword for the page. Or the URLs "cannibalize" each other because none of them really ranks. The canonical tag tells the search engine which page should be used for ranking. For multilingual websites, the hreflang link attribute (hreflang tag) should also be implemented correctly. This tells Google in which languages the individual pages are available and for which language and possibly region they are intended.
As with everything related to website SEO cyprus whatsapp data optimization, it is important to find the right balance and stay on the ball. The ranking criteria of search engines are constantly changing. New technical possibilities such as the integration of microdata for content labeling are now also playing a role.
During your next website relaunch, check the status quo regarding OnPage SEO and talk to your agency about it.
To ensure your next website relaunch is a complete success, you can download our free guide here:
Figures, data, facts: When optimizing your website, you shouldn't just rely on your gut feeling ("It just doesn't look good anymore!"), but collect objective measurements. On the one hand, these give you important information about which adjustments you need to make, and on the other hand, they make it possible to recognize progress and evaluate whether your changes are actually leading to better results. After all, websites are usually revised with specific goals in mind: better rankings, more customers, more online sales. All of this can be supported with SEO (search engine optimization).
The path to achieving website goals can be compared to a sea voyage: the destination port is known, but not yet visible on the horizon. To reach it, you need an accurate location and data for navigation. But a cockpit full of instruments is only helpful if you can read and interpret them.