What are the objectives of benchmarking?

[sumonasumonakha.tu1]

It is through benchmarking that you can identify the imbalances in your business and clearly see where your own weaknesses are.

This allows you to develop action plans to optimize or adapt best practices, with the aim of increasing your own performance in the short, medium or long term.

Therefore, it is essential that you benchmark your company, analyze your business's actions and strategies and everything that the competition has developed that has yielded excellent results.

By bringing this information together, you have a clearer path to follow to optimize costs, time and win more customers.


The main purpose of benchmarking is to discover how you can continually improve your performance bolivia mobile database by knowing, understanding and adapting what others (or even yourself) are doing.

This is done by setting comparable goals and understanding the processes that enable the best companies to achieve their best results.

The basic objectives that a benchmarking process seeks to achieve are:

define new concepts of analysis;
expand knowledge of one's own company;
identify areas for improvement;
set realistic and achievable goals;
allow for greater knowledge of the competition and the competitive level of the market;
align the organization with best market practices;
develop new strategies and get ahead of competitors;
improve business communication;
improve processes;
reduce the number of errors;
reduce costs.