Increased efficiency: Google Tag Manager (GTM) streamlines and simplifies the process of managing tags and tracking code on your website and allows you to quickly implement various tracking changes.
Easier collaboration: GTM allows multiple users to access and edit tags, making it easier for teams to collaborate on different projects.
Greater accuracy: The GTM interface provides detailed information about each tag, which ensures high accuracy of the data obtained. In addition, all measurement tools (Google Analytics, Google Ads, Sklik , etc.) are implemented in the same way and only take the data "served" by Google Tag Manager.
Automated tracking: GTM automatically tracks various events happening on your website, making it easy to track user behavior.
Increased security: GTM provides a fairly high level of security, making it more difficult for users with bad intentions to gain access to your website code and manipulate it in any way.
Speed: Tags can be deployed to Google Tag Manager containers in a matter of seconds.
More customization options: GTM allows you to customize tags to your specific needs, allowing for south korea phone number data more detailed tracking of user behavior.
Cost savings: GTM is available for free, so there is no need to pay for expensive tracking tools.
For an up-to-date overview of everything GTM can do, follow: Overview of published news in GTM .
In this section, we'll walk you through how to create an account, add tags to your website, and configure them to track specific events.
Create an account
An account is essentially the main and highest organizational level in GTM.
Go to tagmanager.google.com and click “create account.” You can choose your business name as your account name, for example.
After creating an account, you will be given a unique container ID that you can use to connect your website to GTM.
At this point you can start adding individual tags to it.
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