These will be classified as qualified

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At this point you must be wondering how your sales team will connect with all those leads, right?

That's why it's so essential to have a marketing team . You're mistaken if you think that a communications consultancy is the same, because it isn't.

While communication refers to news and has no commercial connection, marketing aims to help the sales team win over new students.

The first classification of the generated leads is made by marketing based on a scoring system also known as lead score.

This identifies, through criteria, behaviors and demographics, determined by your IE, which leads are cameroon mobile database actually likely to become a student at your institution.

leads and passed on to the sales team for contact.

Conclusion
Having a marketing and sales team is essential for the success of your institution. With them, in addition to generating more leads, you can also increase the chances of converting more students.

The joint work of these two departments can also be used for student retention.

Specific content can be created as a promotion for recent graduates to enroll in a postgraduate degree of any kind.

Did you like the content? Now, learn how to start a content marketing strategy for your educational institution in this ebook !