but we have some ideas
Posted: Tue Feb 18, 2025 3:24 am
Now, let’s talk about claiming your business on Google My Business. If you haven’t done this yet, you’re missing out. It’s a free tool that lets you manage how your law firm appears on Google Maps and in search results. Fill out your profile with nothing held back – business hours, a snappy description, and photos. Remember, a profile that’s rich in details and customer reviews will always outrank an empty or sparse one. Your Google My Business profile is probably the most powerful tool we can recommend to get more legal leads – so don’t overlook this! A solid Google My Business profile will result in listing like this Moving on to your website, it’s time to weave in those local keywords.
You can use a tool like Google Keyword Planner to get an idea of popular keywords, for you too. Let’s say your practice is in Chicago. You’ll want to use phrases like “legal advice in Chicago” or “Chicago employment belgium number data law experts.” Put yourself in the shoes of your potential clients. What would they search for? These keywords should feature in your website’s content marketing, meta tags, and even blog posts. This will amp up your online visibility. And here’s a tip: if you serve multiple areas, consider creating location-specific landing pages.
Say you’re a solicitor who covers both Chicago and Naperville. Having dedicated pages for each area, packed with local info and keywords, will make a world of difference. But remember, don’t just churn out page after page. Make each one count with valuable, relevant information for your clients. Redesign Your Landing Page Landing Pages For Lawyers Having a high-performing landing page is an essential part of generating leads for lawyers. Focus on conversion rate optimization (CRO) to transform your site from a standard informational page into a dynamic lead magnet. This is crucial, as it will amplify the impact of every other tip in this guide.
You can use a tool like Google Keyword Planner to get an idea of popular keywords, for you too. Let’s say your practice is in Chicago. You’ll want to use phrases like “legal advice in Chicago” or “Chicago employment belgium number data law experts.” Put yourself in the shoes of your potential clients. What would they search for? These keywords should feature in your website’s content marketing, meta tags, and even blog posts. This will amp up your online visibility. And here’s a tip: if you serve multiple areas, consider creating location-specific landing pages.
Say you’re a solicitor who covers both Chicago and Naperville. Having dedicated pages for each area, packed with local info and keywords, will make a world of difference. But remember, don’t just churn out page after page. Make each one count with valuable, relevant information for your clients. Redesign Your Landing Page Landing Pages For Lawyers Having a high-performing landing page is an essential part of generating leads for lawyers. Focus on conversion rate optimization (CRO) to transform your site from a standard informational page into a dynamic lead magnet. This is crucial, as it will amplify the impact of every other tip in this guide.