What is an abandoned cart or basket?
Posted: Tue Feb 18, 2025 3:30 am
If you are running or have an online store, you may be very familiar with the concept of abandoned carts. But, just in case, we are going to give you a little explanation.
An abandoned cart is simply an incomplete purchase in an online store. A user adds products to his/her "cart" but then backs out just before completing the purchase or checkout.
Main reasons why a user abandons their cart
There are many reasons why a user decides at the last minute NOT to purchase croatia phone number list from a particular e-commerce store. Some of the main reasons include:
The user is not ready to buy
Shipping costs or shipping times are very high
There are concerns about the return policy
There is a better offer
The user needs to do more research.
The prices are very high
And these are just a few examples. There are many other possibilities and the reasons may vary depending on the type of business or product you are working with.
What is an abandoned cart email?
These emails work as a retargeting strategy, reminding users of the benefits or reasons for purchasing the products or services they had forgotten about. It is possible to automate the sending of these messages and thus make them work for you by increasing conversions.
In order to send these emails, it is obviously essential to have the email address of potential customers , so I recommend collecting this information before the payment section.
The abandoned cart email campaign is usually made up of one or more automated emails. They are sent shortly after it has been verified (according to previously established criteria) that the cart has indeed been (cruelly and vilely) abandoned.
An abandoned cart is simply an incomplete purchase in an online store. A user adds products to his/her "cart" but then backs out just before completing the purchase or checkout.
Main reasons why a user abandons their cart
There are many reasons why a user decides at the last minute NOT to purchase croatia phone number list from a particular e-commerce store. Some of the main reasons include:
The user is not ready to buy
Shipping costs or shipping times are very high
There are concerns about the return policy
There is a better offer
The user needs to do more research.
The prices are very high
And these are just a few examples. There are many other possibilities and the reasons may vary depending on the type of business or product you are working with.
What is an abandoned cart email?
These emails work as a retargeting strategy, reminding users of the benefits or reasons for purchasing the products or services they had forgotten about. It is possible to automate the sending of these messages and thus make them work for you by increasing conversions.
In order to send these emails, it is obviously essential to have the email address of potential customers , so I recommend collecting this information before the payment section.
The abandoned cart email campaign is usually made up of one or more automated emails. They are sent shortly after it has been verified (according to previously established criteria) that the cart has indeed been (cruelly and vilely) abandoned.