contact movement across the web?
Posted: Tue Feb 18, 2025 3:51 am
We recommend following the second rule, which is evaluating interaction in emails and on the web . It will tell you much more. You can do this by scoring contacts based on their activities, each of which will be assigned a different number of points according to the importance that you set for yourself. Read more about lead scoring .
Some emailing tools perform this scoring themselves based on their own algorithms. For example, the calculation in SmartEmailing includes:
contact activity in emails,
filling out web forms,
double opt-ins,
logout,
orders,
Based on the calculation, it then classifies contacts into the following groups :
New: Enthusiastic newcomers – haven't had the opportunity to show enough activity to evaluate engagement yet.
A: Absolute heartthrobs – they open practically every email, click on links in them, or have placed cambodia phone number data at least one order recently.
B: Richly engaged – above average engaged.
C: Cooling supporters – show average activity.
D: Long-term inactive – they have been losing interest recently.
E: Extremely disengaged – they don't make purchases, don't open emails, don't go to the website, don't fill out forms in the long term.
How to work with engagement segments
There's no point in pressuring complete newcomers into buying. Instead, provide them with as much useful information as possible, build trust, and point out all the benefits you offer.
For contacts with low scores, try to communicate their true interest and preferences. Ask them directly about how often they want to receive emails and what content they are interested in. By adjusting your email list, the contact may move into a more active segment over time.
For engaged contacts, or contacts with higher scores, you don't have to worry about newsletters with interesting offers. If you also include demographic segmentation, or combine it with segmentation by purchases, you have a great chance of creating perfectly personalized emails .
Some emailing tools perform this scoring themselves based on their own algorithms. For example, the calculation in SmartEmailing includes:
contact activity in emails,
filling out web forms,
double opt-ins,
logout,
orders,
Based on the calculation, it then classifies contacts into the following groups :
New: Enthusiastic newcomers – haven't had the opportunity to show enough activity to evaluate engagement yet.
A: Absolute heartthrobs – they open practically every email, click on links in them, or have placed cambodia phone number data at least one order recently.
B: Richly engaged – above average engaged.
C: Cooling supporters – show average activity.
D: Long-term inactive – they have been losing interest recently.
E: Extremely disengaged – they don't make purchases, don't open emails, don't go to the website, don't fill out forms in the long term.
How to work with engagement segments
There's no point in pressuring complete newcomers into buying. Instead, provide them with as much useful information as possible, build trust, and point out all the benefits you offer.
For contacts with low scores, try to communicate their true interest and preferences. Ask them directly about how often they want to receive emails and what content they are interested in. By adjusting your email list, the contact may move into a more active segment over time.
For engaged contacts, or contacts with higher scores, you don't have to worry about newsletters with interesting offers. If you also include demographic segmentation, or combine it with segmentation by purchases, you have a great chance of creating perfectly personalized emails .