Use marketing automation
If you want your customers to come back to your site without doing anything, Marketing Automation is perfect for you.
With Brevo you can configure several scenarios that allow you to send emails to your clients automatically:
A welcome email scenario , to encourage you to return immediately to the website.
A birthday email scenario that offers a discount to encourage your customers to purchase.
The most effective: an email to remind someone about abandoning a shopping cart.
By implementing these 3 scenarios, your customers will automatically return to your site. kenya phone number list You will have more time to devote to your newsletters!
Including emojis in your email subject line
Catch your customers' attention in their inboxes.
Emojis have become very common in most online conversations, and not just among young people! Emojis add a splash of color to your customers' inboxes and make your email stand out.
However, there are some implicit rules for using them correctly:
Don't overuse them in your email subject line. Two is enough.
Use emojis that match the context.
Emojis give a brand image that is closer to consumers. Depending on your sector, they may not be appropriate (luxury, finance, etc.).
Do not use "no-reply" address
Why cut off the discussion with your customers?
Sometimes your contacts have a question about offers in your weekly newsletters, or they want to engage in dialogue. If you use a “no-reply” email address, they cannot contact you directly and you make their job much more difficult!
Conclusion
The success of your e-commerce site depends in part on your communication with your customers. Email is therefore an indispensable element!
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