A website acts as your online business card, sometimes as a marketer, salesperson, e-learning platform, or data collection tool. While you may only get a few physical paper business cards, there are hundreds of websites you can browse online. People consume a huge amount of content every day, and if your online business card doesn't grab their attention within a few seconds, they'll quickly move on to a competitor.
How to keep visitors on your website and convince them to become your customers? Focus on creating quality web texts.
What is web copywriting?
Web copywriting, or webcopy for short, includes all the marketing texts you prepare for your website and its individual parts, such as a blog or customer section. The goal of webcopy is to reach the target group, inform them, persuade them, and encourage them to take action .
Through engaging texts, you can capture users' attention and increase the chance that they will not only read on, but also click through to other subpages. This also increases the likelihood that they will convert. That is, they will buy a product, order a service, download bonus content, or perhaps fill out a form.
Properly written web texts also support your SEO , and if they are unique and catchy, they france phone number data contribute to increasing awareness of your brand .
9 basic principles for writing webcopy
We already know why it's worth devoting enough time and attention to web copy. Now let's take a look at the basic principles.
1. Set a goal
Although it is said that the journey is the destination, this is not true in this case. Before you start preparing any pages, you need to clarify what the goal of the page is and what the texts are supposed to lead the user to . Text that is supposed to convince the user to buy a specific product will look different from text that is supposed to obtain contact information from the user.
With a clearly defined goal, your texts will be easier to write and adapt to the tone and style of communication. Otherwise, you risk trying to say everything at once and the customer will get nothing out of it.
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