Now that you know more about the different types of emails and their benefits for your business, it's time to move on to the main points of email marketing.
If you don't have an email marketing strategy in place, you could be losing sales opportunities and, therefore, money. It's time to fix it, and we'll explain how.
1. Use an email marketing solution
Step 1 of an effective email strategy is choosing an email marketing tool . In fact, it is essential to use software to send your emails for several reasons.
The first is that email sending platforms (like Brevo) allow you to ensure that your emails are delivered to your recipients and you can easily create campaigns without any design or programming skills. Other options (like Mailchimp) are useful for getting started, but their price increases as your contact list grows.
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Email marketing software allows you to manage your email subscriptions (a legal obligation that we will discuss below), but also to design your emails easily. In just a few clicks, you can design an amazing email that motivates reading and meets your objectives.
Mass mailing programs also allow you to track statistics on your sent messages. You can see which emails are performing best and get more information about your audience such as open rate, click rate, and reactivity.
Last but not least, email marketing software saves you time! Sending emails paraguay phone number list one by one via Outlook or Gmail is risky, but also time-consuming and produces few results. After all, an open rate is high when your content is valuable. For this, having the right tools is essential.
And most importantly, you can measure the results!
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Depending on the platform you use, recipient behavior is monitored in real time, allowing you to evaluate the results of your campaigns in minutes.
Analyzing these results will give you a better idea of the objectives you met and the profile of your recipients, which will determine the success of your next campaigns.
That's why it's important to have a service provider that gives you the necessary tool to track your email marketing campaigns. We also recommend that you take a look at other email marketing tools, such as Hubspot , that can help you boost the reach of your campaigns. The ideal is to find the one that fits your objectives.
2. Collect emails legally
To send emails, you will obviously need addresses and contacts. However, the way you collect contacts is very important because if you choose to buy databases and send emails to people who did not approve, you may end up paying some penalties and affecting your own open rates.
The GDPR is a European regulation that protects consumers' personal data, including their email addresses, which states that in order to legally collect emails, they must go through a process called "opt-in". Learn more about opting in and the GDPR here.
The most common way to obtain contacts is through subscription forms, in which users voluntarily sign up to receive a newsletter or other valuable content.
3. Segment your contacts
As your contact list grows, it is advisable to create groups and personalize your messages according to their interests, purchasing stage, lead scoring, age, etc. This way you can decide how often to send an email to each segment of your contacts, and offer personalized content.
For example, the subject line of an email campaign aimed at new subscribers should grab their attention (even more), so that they open the email and increase their loyalty to your business.
The possibilities are endless! This allows you to continue providing each person on your list with relevant, personalized content.
4. Improve your delivery capacity
Deliverability is a term derived from the English word "deliverability". This concept refers to the ability to deliver, that is, emails that are successfully sent to recipients.
The deliverability of your emails depends on both technical and behavioral factors. In concrete terms, this means that the quality of your emails influences their reception.
A tip: keep your contact list up to date and add a link in your email so they can unsubscribe. These are good practices that significantly improve your deliverability.
5. Create a beautiful and professional design
In marketing, form matters as much as substance. Whatever your message and value it has for your audience, no one will read it if the medium through which it is delivered is not readable. The trick to creating emails that are enjoyable to read is to use email templates .
Choose a pre-designed template for your emails, customized with your company colors. You will only have to modify the text of your different emails.
When using Brevo, you don't even need a designer, the drag & drop editor simply allows you to customize your emails while creating a clean and professional design.
6. Personalize your emails
We all like to feel a little special, and there's a very easy way to make your readers feel special. Personalizing your emails is essential to creating a real relationship of trust with your prospects and customers.
Brevo allows you to customize the fields in your emails according to your recipient and their contact attributes.
This means you can use, for example, their name at the beginning of the email ("Hi, Claudia"), but also through more advanced features, such as dynamic personalization, which allows you to offer your recipients different products based on their preferences.
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