How to set up partner rewards?

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Once you have chosen a suitable solution, it is time to think about how much you can offer your partners. For most programs, the commission ranges from 5 to 20% . If your goal is to collect leads, a fixed price is often set, for example 50–1000 CZK per contact. For clicks, we are talking about a price of 1–5 CZK.

The commission may not be the same for all partners . You may decide to offer a lower commission to coupon sites because they bring in customers who often use a discount and thus reduce your margin. Cashback portals, on the other hand, will bring in some customers who might have bought from you even without the portal's recommendation, and you would then not have to share in the profit.

On the contrary, we recommend considering a higher reward for content sites that can have a good impact on your SEO. The same goes for influencers, who in turn can create content for you that you can use further.

In our affiliate marketing strategy, we suggested to one of our clients that instead of the original 10% norway phone number data commission for all partners, they adjust the settings as follows:

increase in commission to 15% for product categories that the company produces itself,
reduction of commission to 5% for products with lower margins,
offer coupon websites a 5% commission because they have relatively little potential to bring in new customers,
offer cashback websites a 10% commission because they have to split the commission with the customer.
As you can see, you can strategically offer different commissions for different products or product categories or promotions. It is also not an exception to exclude some products or services from the commission system altogether.

However, you can also set up a strategy where, in the case of purchasing already discounted goods or using a discount coupon, the commission will be lower than if the customer purchases without a discount. This gives you a larger margin and you can split it with your partner.