Answer the questions people are ashamed to ask
Posted: Sat Dec 07, 2024 5:35 am
Send fewer, higher-quality emails
Filter out unengaged subscribers as often as you can
There are best practices you can follow to consistently achieve high deliverability.
8. Organize your follow-ups
Your email follow-ups guide your prospect along their customer journey. That includes new customers and existing customers you want to upsell or turn into repeat buyers.
The B2B customer journey will show you the general steps a buyer will take as they interact with your brand, including the steps before and after making a purchasing decision.
Map out your customer journey. Outline the lead nurturing and customer retention processes. This will give you a fuller picture of how your customers interact with your brand.
B2B Customer Journey
Source
Open rate - the percentage of leads that actually opened your email
What is ecommerce content marketing?
Ecommerce content marketing is part of digital marketing.
Before we get into ecommerce content marketing examples, let’s first talk about how ecommerce companies benefit from it.
Effective content attracts traffic to your online store for free. What's more, it's qualified traffic, meaning only people genuinely interested in your products and related topics.
The customer journey is usually the following. People look kuwait telephone number data up topics of interest on search engines. They stumble upon your blog article, video, or other format, and interact with it. They start following what you do or come back later when they need similar information.
Any topic or activity related to your products can make content material. Just think about what your customers like to do and what their interests are.
6. Share DIY inspiration
Ecommerce content marketing creates demand for your product. You can show people alternative uses so they have more reasons to buy it.
The Ordinary’s site has guides to key ingredients and product comparisons. This way the products get extra exposure in addition to the product pages. Plus, the customers can choose easier and find the right product to enjoy.
product comparison by The Ordinary demonstrating ecommerce content marketing
Sometimes your target clients might have intimate or otherwise unusual questions. Be proactive and provide answers so they come back to your site as a trusted source of information on their pain points.
For example, men often want to find info about clothing quickly and discreetly. Mezoura's blog has styling tips lined up and ready – how to wear a shirt and a sweater, how long the shirt over the pants should be, and so on. It feels good to get answers to such “silly” questions you didn’t want to ask your friends.
Filter out unengaged subscribers as often as you can
There are best practices you can follow to consistently achieve high deliverability.
8. Organize your follow-ups
Your email follow-ups guide your prospect along their customer journey. That includes new customers and existing customers you want to upsell or turn into repeat buyers.
The B2B customer journey will show you the general steps a buyer will take as they interact with your brand, including the steps before and after making a purchasing decision.
Map out your customer journey. Outline the lead nurturing and customer retention processes. This will give you a fuller picture of how your customers interact with your brand.
B2B Customer Journey
Source
Open rate - the percentage of leads that actually opened your email
What is ecommerce content marketing?
Ecommerce content marketing is part of digital marketing.
Before we get into ecommerce content marketing examples, let’s first talk about how ecommerce companies benefit from it.
Effective content attracts traffic to your online store for free. What's more, it's qualified traffic, meaning only people genuinely interested in your products and related topics.
The customer journey is usually the following. People look kuwait telephone number data up topics of interest on search engines. They stumble upon your blog article, video, or other format, and interact with it. They start following what you do or come back later when they need similar information.
Any topic or activity related to your products can make content material. Just think about what your customers like to do and what their interests are.
6. Share DIY inspiration
Ecommerce content marketing creates demand for your product. You can show people alternative uses so they have more reasons to buy it.
The Ordinary’s site has guides to key ingredients and product comparisons. This way the products get extra exposure in addition to the product pages. Plus, the customers can choose easier and find the right product to enjoy.
product comparison by The Ordinary demonstrating ecommerce content marketing
Sometimes your target clients might have intimate or otherwise unusual questions. Be proactive and provide answers so they come back to your site as a trusted source of information on their pain points.
For example, men often want to find info about clothing quickly and discreetly. Mezoura's blog has styling tips lined up and ready – how to wear a shirt and a sweater, how long the shirt over the pants should be, and so on. It feels good to get answers to such “silly” questions you didn’t want to ask your friends.