B2C Data

the purpose The purpose is to select customers with high purchasing intent and attract them online. The aim is to improve customer satisfaction and sales. The purpose is to set goals and improve the efficiency of organizational sales activities.
Target Customers Highly motivated prospects Existing Customers Prospects with whom negotiations have begun
The purpose of MA is to attract potential customers who are highly motivated to purchase .
Since there are many potential customers, if efficiency is insufficient, fewer people can be reached, and fewer customers will be able to move on to the next step.
Companies that are having trouble reaching potential customers should use MA.

The purpose of CRM is to improve customer satisfaction and denmark mobile database increase sales .
Even if a customer is interested in one piece of content, if the content provided after that is not satisfying, the customer will leave.
Companies that are having trouble turning their customers into fans should try using CRM.

The purpose of SFA is to set goals and aim to streamline organizational sales activities .
It is necessary to streamline sales and shift from potential customers to existing customers.
By using SFA, you can form a strategy while checking whether you are conducting efficient sales activities after setting goals.
Companies that are struggling to approach potential customers with whom negotiations have begun should try using SFA.

The overall marketing flow and where to use the tools are as follows:

The stage of attracting potential customers: MA
The stage where negotiations begin with a customer and shift the customer to an existing customer: SFA
The stage where you keep retaining existing customers: CRM
Comparison of main features
MA CRM SFA
Main Features
・Lead management function
・Scoring function
・Scenario creation function
・Email creation and distribution function
・Landing page and form creation function
・Reporting and analysis function
・Advertisement integration function including SNS
・System integration function with SFA and CRM

・Customer information management function
・Prospective customer network management function
・Data analysis function
・Marketing and promotion support function
・Lead management function
・System integration function with MA and SFA

・Customer information management function
・Project information management function
・Sales activity management function
・Negotiation content management function
・Sales forecast management function

MA is mainly equipped with functions for screening prospective customers for their purchasing potential, including lead management and scoring functions
. Even among reached prospects, the degree of likelihood of purchase varies from customer to customer.
MA is essential for accurately managing prospect information.
MA also has functions for compiling reports and linking with SFA and CRM, allowing the compiled data to be shared directly with SFA and CRM.

CRM is equipped with a function to thoroughly manage the details of existing customers
. You can grasp the status of existing customers in real time, and by updating it regularly, you can analyze real-time needs.
The system can also be linked with MA and SFA, making it easy to operate efficiently.

SFA is equipped with a function to manage the overall information of the customer you are negotiating with
. If you have accurate information about the target customer, you can approach them effectively and increase the possibility of them becoming your existing customer.

Make use of each function appropriately according to the situation.