How do I know if content needs to be updated?
Posted: Thu Feb 20, 2025 5:33 am
To understand freshness, it's essential to monitor your site's performance, including traffic and engagement trends.
Monitoring performance metrics
For example, a page that doesn't rank highly but attracts a large number of clicks that lead to visits with a high average time on page and a low bounce rate will be a signal to Google that users ghana phone number data consider your page relevant and fresh enough for the query.
Tracking these metrics for your content over time will provide useful information about how your site is performing and whether updates or revisions need to be made. You can track these metrics using Google Analytics.
Review keyword and query data
The traffic volume for individual keywords tends to fluctuate, and not just for trending topics. So if your site’s traffic is dropping, it could also be due to a recent drop in search volume for that query . Or maybe new competition has emerged for your target keyword and one of those new sites has managed to gain traction with its fresh content. A quick look at your SERP position history could reveal whether this is the case.
Track clicks and impressions
Closely tracking clicks and impressions, and the search queries that generate them, will help you evaluate when it might be time to update your page to increase its freshness.
Conclusion
The goal of keeping your content fresh is to provide a better user experience by ensuring that the information is up-to-date. This should lead to more clicks and engagement, and organically attract links, which is a signal to Google that your site deserves to be ranked higher in search results.
Monitoring performance metrics
For example, a page that doesn't rank highly but attracts a large number of clicks that lead to visits with a high average time on page and a low bounce rate will be a signal to Google that users ghana phone number data consider your page relevant and fresh enough for the query.
Tracking these metrics for your content over time will provide useful information about how your site is performing and whether updates or revisions need to be made. You can track these metrics using Google Analytics.
Review keyword and query data
The traffic volume for individual keywords tends to fluctuate, and not just for trending topics. So if your site’s traffic is dropping, it could also be due to a recent drop in search volume for that query . Or maybe new competition has emerged for your target keyword and one of those new sites has managed to gain traction with its fresh content. A quick look at your SERP position history could reveal whether this is the case.
Track clicks and impressions
Closely tracking clicks and impressions, and the search queries that generate them, will help you evaluate when it might be time to update your page to increase its freshness.
Conclusion
The goal of keeping your content fresh is to provide a better user experience by ensuring that the information is up-to-date. This should lead to more clicks and engagement, and organically attract links, which is a signal to Google that your site deserves to be ranked higher in search results.