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Sales Report: Real Examples + Free Template

Posted: Thu Feb 20, 2025 6:22 am
by nishat@264
A Quick Guide to Creating Sales Reports
A sales report is an overview of a company’s (you guessed it!) sales performance. It is a document that provides a comprehensive overview and analysis of business activities and performance over a given period of time.

In this article we will cover the following topics

What is a sales report?
What is the purpose of sales reports?
How to create effective sales reports?
What are the types of sales reports and how to calculate them?
Free Sales Report Template
You can download a free shandong cell phone number list sales report template here . No email address is required.

Now let's break it down.

Definition: What is a sales report?
Typically, a sales report is an overview of the situation:

Revenue generated and percentage of sales achieved compared to the objectives set
Top potential customers and various key performance indicators (KPIs) related to sales operations.
Other measures to track progress, assess the effectiveness of the sales strategy, and forecast future sales.
If you are a salesperson or sales manager, or have any role related to sales, the sales report is your holy grail.

As a salesperson, you need to track and evaluate your progress on your sales prospectus . This includes calculating revenue, tracking your accounts, and performing related tasks.

As a sales manager, it is essential to track your team’s performance and sales strategies. This involves tracking progress against revenue goals, targets, and other key performance indicators . This will help you effectively manage your team and help them succeed in their sales efforts.

Sales reports can take different forms, such as weekly or monthly reports, quarterly reviews, and annual summaries. They are essential for making informed decisions that promote business growth.