3. Adopt a customer-oriented vision
Posted: Thu Feb 20, 2025 6:55 am
With 43% of marketers saying their company has not adopted a customer-centric culture, businesses can leverage the growing body of data to create a memorable experience for their customers.
It turns out that Data Driven Marketing is inherently a customer-oriented strategy .
Since all the information used to make decisions comes directly from customers, it is this information that tells us what to do to personalize content, define communication channels, launch loyalty campaigns and, ultimately, satisfy customers .
4. Streamline the decision-making process
By avoiding relying on such subjective variables as intuition or experience, marketing teams can save themselves a lot of time in debate by relying more on data and letting it guide decisions .
5. Predict the results of your Marketing campaigns
A fifth advantage of Data Driven Marketing is in prediction.
When integrated with other developments such as Machine Learning , past and present trends can be used to predict consumer behavior through predictive models.
How to implement a Data Driven Marketing strategy in your company?
You are probably already convinced of the importance of Data Driven Marketing for companies. What follows is learning how to create your own strategy. Below you will find out how you can get started.
1. Set your goals
A common mistake in Marketing is wanting to start a new strategy without even aligning it with the business objectives.
In Data Driven this is the same as wanting to norway mobile database collect all the data without being clear about what you want it for and how you can use it.
One approach that can guide you in knowing what data you need is the OKR methodology .
It involves defining an objective and a series of parameters (Key Results) that will tell you how close you are to achieving it through the use of KPIs .
Let's see it in the following example:
Objective : Increase ecommerce sales by 20% for the next quarter.
Key Results:
increase e-commerce visits by 50%. KPI: number of unique visitors.
Increase the number of leads by 25%. KPI: conversion rate .
Decrease abandoned cart rate by 20%. KPI: abandoned cart rate.
Do you already have any idea of what data we might need to collect to plan a strategy? We will give you the answer below.
It turns out that Data Driven Marketing is inherently a customer-oriented strategy .
Since all the information used to make decisions comes directly from customers, it is this information that tells us what to do to personalize content, define communication channels, launch loyalty campaigns and, ultimately, satisfy customers .
4. Streamline the decision-making process
By avoiding relying on such subjective variables as intuition or experience, marketing teams can save themselves a lot of time in debate by relying more on data and letting it guide decisions .
5. Predict the results of your Marketing campaigns
A fifth advantage of Data Driven Marketing is in prediction.
When integrated with other developments such as Machine Learning , past and present trends can be used to predict consumer behavior through predictive models.
How to implement a Data Driven Marketing strategy in your company?
You are probably already convinced of the importance of Data Driven Marketing for companies. What follows is learning how to create your own strategy. Below you will find out how you can get started.
1. Set your goals
A common mistake in Marketing is wanting to start a new strategy without even aligning it with the business objectives.
In Data Driven this is the same as wanting to norway mobile database collect all the data without being clear about what you want it for and how you can use it.
One approach that can guide you in knowing what data you need is the OKR methodology .
It involves defining an objective and a series of parameters (Key Results) that will tell you how close you are to achieving it through the use of KPIs .
Let's see it in the following example:
Objective : Increase ecommerce sales by 20% for the next quarter.
Key Results:
increase e-commerce visits by 50%. KPI: number of unique visitors.
Increase the number of leads by 25%. KPI: conversion rate .
Decrease abandoned cart rate by 20%. KPI: abandoned cart rate.
Do you already have any idea of what data we might need to collect to plan a strategy? We will give you the answer below.