The challenges of corporate entrepreneurship

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In this sense, this approach allows for internal renewal, enabling the review of the business model, changes throughout the system by bringing optimization and allowing the recognition of the best allocation of resources, in addition to the implementation of innovations and adoption of technologies in development processes and even in the administrative sphere.


With practice and the opening of space for employees to feel like they belong to the company and, consequently, comfortable to suggest and create, it is possible to highlight benefits such as increased collaboration and engagement, productivity gains , since motivated employees feel valuable and tend to increase their efforts, talent retention and cost reduction as small innovations are developed to improve processes, making them faster and more effective.


Therefore, corporate entrepreneurship gives companies the chance to generate competitive advantages in the market, as well as foster individual and collective growth by supporting, encouraging and involving employees in processes that have innovation as the core of their activities, providing a safe and welcoming environment for entrepreneurial bahrain mobile database thinking and action. In this way, more than allowing the maximum use of opportunities essential to the business, this model of entrepreneurship also allows for closer ties between professionals and the company.


Absolutely common, especially in large corporations, one of the biggest difficulties in implementing intrapreneurship is precisely due to the organizational culture of companies that, traditionally, are opposed to taking risks – preventing innovation on the part of leaders and teams.


Being a key point for the practice of corporate entrepreneurship, innovation also allows the company to follow market trends and adapt as necessary, being decisive for the success of organizations.


A well-known example of how a lack of incentives to create innovative solutions led a major company to bankruptcy can be seen in the case of Kodak. Holding the largest market share in its field of activity, Kodak was responsible for 90% of film sales and 85% of camera sales in the United States in the late 1970s. This significant presence gave the company billions of dollars in profits and recognition as one of the most valuable American companies.