1. Separation according to brand identity
Posted: Thu Feb 20, 2025 7:09 am
This is when the only differentiating factor of a product or service from its competitors is found in aspects related to the brand, such as image or identity .
An example of this is FedEx, which is a national and international parcel and shipping company, where its different brands are based on the separation of its services such as FedEx Lite, FedEx Premium, FedEx Cargo, among others.
2. Unrelated to the parent brand
There are also cases where the different brands of a company are separated from the main one. And a novice user cannot distinguish which brand belongs to which.
Facebook is a clear example of this. The panama mobile database American company has, over time, absorbed other companies such as WhatsApp, Instagram, among others.
For each one, there are different strategies and, except for small clues, a user would not be able to recognize that they are owned by the âFâ brand.
This model is also often defined as a "house of brands", in which a main brand may be much less recognized than its associated brands, which have their own semantic universe.
We can say that Unilever is another of these examples, since many of the following brands are its properties even though they have an independent historical base and a prominent place among its followers and customers.
To help you understand this better, we will give you some examples of companies that have been able to implement a multi-brand strategy really well.
An example of this is FedEx, which is a national and international parcel and shipping company, where its different brands are based on the separation of its services such as FedEx Lite, FedEx Premium, FedEx Cargo, among others.
2. Unrelated to the parent brand
There are also cases where the different brands of a company are separated from the main one. And a novice user cannot distinguish which brand belongs to which.
Facebook is a clear example of this. The panama mobile database American company has, over time, absorbed other companies such as WhatsApp, Instagram, among others.
For each one, there are different strategies and, except for small clues, a user would not be able to recognize that they are owned by the âFâ brand.
This model is also often defined as a "house of brands", in which a main brand may be much less recognized than its associated brands, which have their own semantic universe.
We can say that Unilever is another of these examples, since many of the following brands are its properties even though they have an independent historical base and a prominent place among its followers and customers.
To help you understand this better, we will give you some examples of companies that have been able to implement a multi-brand strategy really well.