The bad news is that if your CRM implementation goes awry, all of these CRM benefits uae phone number list could be out of reach. In years of working closely with thousands of companies, I’ve seen the same CRM pitfalls repeat themselves.
The good news? These challenges are common, but they are not insurmountable. The even better news is that the solutions are often simpler than you think.
I’ll walk you through the main challenges companies face when implementing CRM and how you can overcome them to make your CRM journey smooth and rewarding. I’ve also included a few stories of how Salesflare has helped companies like yours address these challenges.
1. CRM too demanding and complicated
The most common reason a CRM implementation fails is that the team finds it too challenging. It’s exhausting. They may even feel that managing the CRM is more challenging than the sales process itself.
The problem is that most CRM systems are built as if the people who use them have an inhuman level of discipline. They require you to manually enter every little update, every contact details, every email log, every call log, every lead status change, and so on. It’s overwhelming, and it’s no wonder so many people stop using them.
Many CRMs are designed primarily for management, not sales. This leads to a product that is complicated, feature-laden, and intimidating to those who need it most.
How to fix it
Automation and simplicity are key. You need a CRM that does the heavy lifting for you.
Salesflare The system, for example, simplifies sales follow-up. It automatically tracks communications with your contacts. emails, meetings, calls, without the need for manual recording. Its sales CRM also suggests new accounts and contacts based on your communications, reducing administrative work.
Salesflare suggests which companies to add to the CRM so you don't forget them.
When your CRM is easy to use and lightens your load, it becomes something you want to use. Your team will stop avoiding it and start embracing it.
2. Lack of team involvement in CRM selection
Choosing a CRM may seem like a managerial decision, but that’s where many people go wrong: not involving actual users. The sales team—the people who will use the CRM on a daily basis—often don’t have a say. And if they’re not involved, they’re less likely to accept it.
A CRM chosen without team input often encounters resistance. This means inconsistent data, limited buy-in, and ultimately a CRM that gathers dust.
How to fix it
Involve your sales team from the beginning. They need to test it, evaluate it, and feel comfortable using it. They need to see how it helps them, not just how it helps you as a manager.
Get a clear overview of your sales pipeline, so you can effectively follow each lead through it.
At Salesflare , we’ve seen the difference that sales team involvement makes. When the team contributes to the CRM choice, they are motivated to use it. The CRM is theirs, not just something imposed by management.
Involve the “digital skeptics” too. The least enthusiastic team members should be part of
