Increased conversion chances
Posted: Thu Feb 20, 2025 9:36 am
If a user spends a long time on your website and goes from one content to another, you will manage it strategically within the Marketing funnel, having a greater chance of converting it into a Lead and, later, into a client.
Reflection of engagement
There's no point in your content being visible if it doesn't captivate users.
Precisely, a high retention time is synonymous with the desired engagement occurring .
11 Strategies to Increase Time on Page
There are many strategies you can implement to boost page dwell time and tactically manage users within your website. Below we highlight some of them:
1. Incorporate internal links in texts and articles
Logically, the abandonment rate is high when users find few options and alternatives within a given web page.
Because of this, it is essential to promote a truly comprehensive experience that invites the user to stay on the page and enjoy the multiple information it offers.
In this sense, a strategic practice is to place internal links in articles and texts that also respond to doubts and concerns that the user may experience when interacting with content.
For example, if you're creating a piece on smart sweden mobile database business management tools and you include ERP systems on the list, you might want to include an internal link to some long-form, in-depth content you've produced on that solution.
If you don't do this and the user is particularly interested in this tool, you run the risk of them leaving your site to look for information about it on other portals.
Also, to strengthen the internal linking scheme it is advisable to practice Topic Cluster , which could be classified as the organization of content around a specific topic.
In practice, it consists of creating a complete content —which we could classify as a “pillar”—to which multiple internal links to materials that are related to its focus or that are relevant are integrated.
It is also important to highlight that internal links contribute to the search engine optimization strategy.
In WordPress , you can inspect the number of internal links each page on your blog receives, so you can identify those that you've been neglecting more than ideal. Ultimately, a page that doesn't have internal links to its content acts as a "ghost" in your overall structure.
Reflection of engagement
There's no point in your content being visible if it doesn't captivate users.
Precisely, a high retention time is synonymous with the desired engagement occurring .
11 Strategies to Increase Time on Page
There are many strategies you can implement to boost page dwell time and tactically manage users within your website. Below we highlight some of them:
1. Incorporate internal links in texts and articles
Logically, the abandonment rate is high when users find few options and alternatives within a given web page.
Because of this, it is essential to promote a truly comprehensive experience that invites the user to stay on the page and enjoy the multiple information it offers.
In this sense, a strategic practice is to place internal links in articles and texts that also respond to doubts and concerns that the user may experience when interacting with content.
For example, if you're creating a piece on smart sweden mobile database business management tools and you include ERP systems on the list, you might want to include an internal link to some long-form, in-depth content you've produced on that solution.
If you don't do this and the user is particularly interested in this tool, you run the risk of them leaving your site to look for information about it on other portals.
Also, to strengthen the internal linking scheme it is advisable to practice Topic Cluster , which could be classified as the organization of content around a specific topic.
In practice, it consists of creating a complete content —which we could classify as a “pillar”—to which multiple internal links to materials that are related to its focus or that are relevant are integrated.
It is also important to highlight that internal links contribute to the search engine optimization strategy.
In WordPress , you can inspect the number of internal links each page on your blog receives, so you can identify those that you've been neglecting more than ideal. Ultimately, a page that doesn't have internal links to its content acts as a "ghost" in your overall structure.