5. Analyze the competition to identify opportunities
Posted: Thu Feb 20, 2025 9:37 am
Another fundamental step before starting to create content is to review what your competition is doing .
With tools like SEMRush you can identify which are their most successful keywords, which of their articles are the best positioned and how they are being found by users.
With this information you can make adjustments to your strategy, adopt their best practices or try to position yourself with their keywords by creating more comprehensive content.
6. Organize the content using the Topic Clusters methodology
After identifying your best keywords with their different types , it is time to write your articles.
You need to explore the main topics of your market with comprehensive content, which should be reconciled with smaller, more specific articles on topics related to the most important issues.
Once you have several specific articles on a general topic, you can organize them into Topic Clusters , which means gathering several related articles into one main post, creating interconnections between them.
It is important that you pay attention to this methodology since Google is increasingly paying attention to the user's search intent and not just to the keywords that appear in an article.
With Topic Clusters, you let Google know that your article is the most complete on a topic and you will thus gain better positions in the SERP.
An example from the Rock Content universe is the pillar content we have on the concept of Marketing, which has almost 10 thousand words. But south korea mobile database to talk about this topic it is impossible not to cover related concepts, such as:
Digital Marketing;
How to put together a marketing strategy;
The 4 P's of Marketing;
What is the relationship between Marketing and Advertising;
What types of Marketing exist;
inter alia.
The concept of Topic Clusters tells us that it is advisable to write specific articles on each of these topics, making these contents send internal links to the "Marketing" page, and vice versa.
This way the algorithm can better understand the semantic structure of the domain and reward you for this organized work.
In this free template we prepared, you can use this methodology to guide the production of your content. Download it for free!
With tools like SEMRush you can identify which are their most successful keywords, which of their articles are the best positioned and how they are being found by users.
With this information you can make adjustments to your strategy, adopt their best practices or try to position yourself with their keywords by creating more comprehensive content.
6. Organize the content using the Topic Clusters methodology
After identifying your best keywords with their different types , it is time to write your articles.
You need to explore the main topics of your market with comprehensive content, which should be reconciled with smaller, more specific articles on topics related to the most important issues.
Once you have several specific articles on a general topic, you can organize them into Topic Clusters , which means gathering several related articles into one main post, creating interconnections between them.
It is important that you pay attention to this methodology since Google is increasingly paying attention to the user's search intent and not just to the keywords that appear in an article.
With Topic Clusters, you let Google know that your article is the most complete on a topic and you will thus gain better positions in the SERP.
An example from the Rock Content universe is the pillar content we have on the concept of Marketing, which has almost 10 thousand words. But south korea mobile database to talk about this topic it is impossible not to cover related concepts, such as:
Digital Marketing;
How to put together a marketing strategy;
The 4 P's of Marketing;
What is the relationship between Marketing and Advertising;
What types of Marketing exist;
inter alia.
The concept of Topic Clusters tells us that it is advisable to write specific articles on each of these topics, making these contents send internal links to the "Marketing" page, and vice versa.
This way the algorithm can better understand the semantic structure of the domain and reward you for this organized work.
In this free template we prepared, you can use this methodology to guide the production of your content. Download it for free!