UX (user experience)
Posted: Thu Feb 20, 2025 9:37 am
User experience and SEO are concepts that must go hand in hand. We have already said that the priority of search engines is to offer the best search and navigation experience until the user finds what they are looking for.
And that includes their experience on your website.
But what does UX, User Experience, mean? It is a concept used in website development that focuses all measures on the actions and responses of users to meet their needs.
According to Peter Morville, president of Semantic Studios, seven characteristics are essential for a website to have a good user experience. It needs to be:
useful;
easy to use;
desirable;
localizable;
accessible;
valuable;
reliable.
Loading speed
Loading speed is one of the main criteria for ranking. spain mobile database Google itself has already openly stated this: in 2010, for desktop searches and, in 2018, for mobile searches .
It is very important to remember that while speed does not get you to the top, without it you will never reach the top.
A fast pagespeed won't rank you above your competitors, but with a poor pagespeed you won't even have a chance to compete.
For Google, the quality of the user search experience depends on the agility of the information , since nobody wants to wait more than a few seconds to find what they are looking for.
It is no coincidence that the search engine has provided a free testing tool: PageSpeed Insights . The reports provide a speed diagnosis, as well as tips for improving loading, image optimization and website codes.
And that includes their experience on your website.
But what does UX, User Experience, mean? It is a concept used in website development that focuses all measures on the actions and responses of users to meet their needs.
According to Peter Morville, president of Semantic Studios, seven characteristics are essential for a website to have a good user experience. It needs to be:
useful;
easy to use;
desirable;
localizable;
accessible;
valuable;
reliable.
Loading speed
Loading speed is one of the main criteria for ranking. spain mobile database Google itself has already openly stated this: in 2010, for desktop searches and, in 2018, for mobile searches .
It is very important to remember that while speed does not get you to the top, without it you will never reach the top.
A fast pagespeed won't rank you above your competitors, but with a poor pagespeed you won't even have a chance to compete.
For Google, the quality of the user search experience depends on the agility of the information , since nobody wants to wait more than a few seconds to find what they are looking for.
It is no coincidence that the search engine has provided a free testing tool: PageSpeed Insights . The reports provide a speed diagnosis, as well as tips for improving loading, image optimization and website codes.