Content Marketing Examples for Technology Companies

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The most effective approach to content marketing for technology companies is to provide a wealth of freely available materials - free, with no strings attached, and without registration. Most of this material can be in the form of blog posts or articles.

For most companies, blogging is the easiest and most lithuania phone number data productive way to get started. However, blogs are just a foundation that your competitors are probably already using. To get ahead of them, you should dig deeper and leverage other important content marketing tools.

Podcasts or webinars . Webinars alone offer a great way to showcase your company's expertise, educate your audience, and inform potential customers. Podcasts and webinars can then be uploaded to your website for your visitors to view at any time.
How-tos. Many people who are solving a problem search the internet for how-tos. How-tos for anything related to your industry are very valuable to your visitors.
Social media . Social media can be an important channel for interacting with your audience and promoting your educational materials.
Email newsletters . Many people prefer to receive educational content, such as an e-book, in their email inbox. This way, they can have it available at any time. In return, you get their email address and the opportunity to inform them about your other professional materials.