Knowing how to create texts for chatbots is as important as hiring one for your marketing operation.
The idea is similar to Copywriting: anyone can write an ad. Children write in school for homework assignments. The difference is in the content.
It's in the content that you win. And that's for a simple reason: texts for chatbots are one of the ways your brand communicates.
And there are chatbots, like ours here at Leadster, that focus on lead generation. In these cases, chatbot messages are a matter of performance.
And since we're talking about this subject, let's start the text by expanding a ecuador mobile database little on this idea of content, brand voice and performance?
Let's go.
What is a Chatbot?
Mockup representing texts for chatbot.
A chatbot is software that simulates human conversations. In a very general sense.
ChatGPT is a natural language chatbot , for example, made based on Generative Artificial Intelligence.
For marketing and lead generation , the concept of a chatbot is more specific. It is a software installed on your website that can approach visitors in a personalized way.
The chatbot brings with it personalized approaches according to the page and content of your website, increasing the number of leads you generate.
With you designing the strategy, the chatbot can approach the visitor taking into account what they are reading at a given moment.
For example: if your visitor is reading a text about “ How to increase lead conversion in a college? ”, the chatbot can approach them by saying something like “Do you work at a university? Do you want to increase your leads?”.
The same goes for when someone is browsing the internet, clicks on an ad and arrives at a page on your website configured with a chatbot.
In both cases, conversion increases by personalizing the CTA call, seeking a proactive approach . It follows not only the page the visitor is reading, but also the source channel from which they come.
And conversion increases, after all, because the chatbot is talking directly to the interest of that visitor, at that specific moment.
But this is one type of chatbot. There are others, and the most common one, along with lead generation, is the customer service one. Let's learn a little more about the differences between them before we start reading this article.
The Differences Between Customer Service Chatbots and Lead Generation Chatbots
The differences are very clear, and texts for chatbots need to be different too.
Chatbots for customer service are installed to meet support demands , such as ombudsman, customer service, complaints, questions about the product/service, etc.
Its main function is to question the problem with the applicant, understand it and, from there, respond to the questions until the problem is resolved.
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