A Google Business Profile allows your customers to leave

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Which is one of the most effective methods of promotion. Customer reviews not only help your local SEO, but they also help build your credibility with people searching for you online. Many potential customers looking for a new accountant use reviews to get an idea of ​​your business before deciding to use your accounting services.

Communication is very important, so you should respond to every review. Especially those that are not very positive. If someone leaves a negative review, realize that it gives you an opportunity to show netherlands phone number data how you can resolve their complaint and perhaps improve the way you do business. So, handle the reviewer's complaint professionally. If appropriate, apologize and offer a solution to the customer's benefit. This will show other potential customers that you are facing problems head-on and can resolve them in a way that makes the customer happy.

PPC advertising Google Ads and Sklik
If you want to immediately get to the top of Google or Seznam search results , choose PPC advertising. These paid ads work on a pay-per-click model. Your ad will appear in the top positions in the search, before the unpaid results, but you will only pay for it when a visitor clicks on it and goes to your website. The cost per click depends on many factors, the most important of which is probably the competitiveness of the searched keyword . PPC advertising can bring a lot of people interested in your services to your website, who can become paying customers. This strategy is very cost-effective for smaller accounting firms with lower marketing budgets. To make your PPC strategy effective, make sure that your ads are targeted to the right people. You can choose different targeting options in your ad settings. If your accounting firm specializes in local clientele, be sure to set your ads to appear only in a specific region, unless you plan to expand your business beyond the local area.

Setting up PPC advertising on Google and Seznam can be a cost-effective way to target potential clients who are already looking for the types of services you offer.

To increase the likelihood that only the right customers will click on your PPC ad , make sure it is optimized to clearly communicate your business goals to people. The content of the ad should also match the content of the landing page on your website where the customer will be taken after clicking.