Disadvantages of PPC ads
Posted: Sat Feb 22, 2025 4:12 am
Despite all these advantages, setting up PPC advertising is not completely trivial. Some keywords may bring high traffic, but this may not be reflected in the number of paying customers. For other words, the opposite may be true. It also depends on what price per click you offer for a particular keyword . If you fail to control your costs, it can easily happen that you increase the number of paying customers, but in the end the PPC campaign does not pay off.
How to get started with PPC advertising with Google Ads and Sklik
Before you launch your first PPC campaign, you will nepal phone number data need to get a list of suitable keywords . Both Google Ads and Sklik include a keyword suggestion tool that allows you to create a comprehensive list of relevant keywords for your products or services. In the created list, you will see that each keyword also has its search volume, competition level and estimated cost per click . For your purposes, the most suitable words will be those that have the highest search volume, but at the same time the lowest competition and cost per click. The right keyword should also have sufficient commercial potential. Finding such words is not easy. You can immediately forget about short general terms, which have a significant search volume, but the same applies to their competitiveness and price. Moreover, their commercial potential is not high.
How to get started with PPC advertising with Google Ads and Sklik
Using long-tail keywords
Since the cost per click on PPC ads is determined by the competition , general search terms like “insurance” or “weight loss” cost a lot of money. Plus, you can’t be sure exactly what the person is looking for – what kind of insurance? Where? What? So-called long-tail keywords , phrases consisting of several words, such as “cheap car accident insurance”, are not searched as often, but they have much greater commercial potential – they are much more likely to be used by people who already know what they want and are willing to buy it . In addition, there is less competition for these terms and a lower cost per click.
Research shows that 92% of all keywords get 10 or fewer searches per month. In other words, 92% of all keywords people type into search engines are long-tail keywords.
How to get started with PPC advertising with Google Ads and Sklik
Before you launch your first PPC campaign, you will nepal phone number data need to get a list of suitable keywords . Both Google Ads and Sklik include a keyword suggestion tool that allows you to create a comprehensive list of relevant keywords for your products or services. In the created list, you will see that each keyword also has its search volume, competition level and estimated cost per click . For your purposes, the most suitable words will be those that have the highest search volume, but at the same time the lowest competition and cost per click. The right keyword should also have sufficient commercial potential. Finding such words is not easy. You can immediately forget about short general terms, which have a significant search volume, but the same applies to their competitiveness and price. Moreover, their commercial potential is not high.
How to get started with PPC advertising with Google Ads and Sklik
Using long-tail keywords
Since the cost per click on PPC ads is determined by the competition , general search terms like “insurance” or “weight loss” cost a lot of money. Plus, you can’t be sure exactly what the person is looking for – what kind of insurance? Where? What? So-called long-tail keywords , phrases consisting of several words, such as “cheap car accident insurance”, are not searched as often, but they have much greater commercial potential – they are much more likely to be used by people who already know what they want and are willing to buy it . In addition, there is less competition for these terms and a lower cost per click.
Research shows that 92% of all keywords get 10 or fewer searches per month. In other words, 92% of all keywords people type into search engines are long-tail keywords.