Requirements for headings in Yandex.Direct
Posted: Sat Feb 22, 2025 5:20 am
How many characters in a Yandex.Direct title
One of the main requirements for headings in Yandex.Direct is the character limit. The maximum number of characters in a Yandex.Direct heading is 56 (including spaces and punctuation marks). This means that when creating a heading, you have 56 characters to attract the user's attention and interest them in your offer. It is worth considering that spaces are also considered characters. The minimum number of characters in a heading is not regulated, but it is recommended to make the heading informative and interesting for the user.
Example: Let's say you sell shoes online. Your headline might be: "Men's Winter Boots on Sale." This headline is 33 characters long, informative, and reflects the offer.
In addition to the character limits in the Yandex.Direct title, there are other rules that are worth considering:
Use of special characters : Special characters (e.g. $, %, &, #) are allowed in titles, but they also count towards the total number of characters. Their use must be justified and consistent with the context.
Capitalization : The capitalization of the title should follow the generally accepted rules of the Russian language. For example, the entire title should not be written in capital letters.
Punctuation : Punctuation marks also count towards the character count. Use them to make your text more readable, but keep the overall character count in mind.
Example: Let's say you offer English courses. Your title might look like this: "English courses: -50% discount". Here we used the special character "-", punctuation ":" and the abbreviation "eng." to fit within the character limit, while keeping the title informative and attractive.
How to Use Title Character Count Effectively
To effectively use 56 characters in a title, it is recommended to use the following methods:
Be clear and concise about what you offer. Use keywords that users might search for.
Use numbers and symbols to attract attention, such as discount percentages or question marks and exclamation marks.
Use the benefits of the product or service. If you have free shipping or a austria mobile database guarantee, be sure to mention it in the title.
Example: If your offer is men's boots with a 50% discount, then you can use the title: "Men's winter boots -50%!" Here you used the maximum number of characters, indicated the discount as a percentage, and used the exclamation mark to attract attention.
Requirements for the text of ads in Yandex.Direct
Ad text length: restrictions and recommendations
Yandex.Direct ads have character limits. The maximum number of characters in the Yandex.Direct ad text is 81 plus 15 punctuation marks. This is your space for additional information about the product or service, offer details, or advantages of your offer. As in the title, spaces are also taken into account here.
Example: when selling men's winter boots with a 50% discount, the ad text might look like this: "Winter boots made of natural fur. 50% discount only until the end of the month. Hurry to buy!" This text uses 87 characters, it is informative and contains details of the offer.
One of the main requirements for headings in Yandex.Direct is the character limit. The maximum number of characters in a Yandex.Direct heading is 56 (including spaces and punctuation marks). This means that when creating a heading, you have 56 characters to attract the user's attention and interest them in your offer. It is worth considering that spaces are also considered characters. The minimum number of characters in a heading is not regulated, but it is recommended to make the heading informative and interesting for the user.
Example: Let's say you sell shoes online. Your headline might be: "Men's Winter Boots on Sale." This headline is 33 characters long, informative, and reflects the offer.
In addition to the character limits in the Yandex.Direct title, there are other rules that are worth considering:
Use of special characters : Special characters (e.g. $, %, &, #) are allowed in titles, but they also count towards the total number of characters. Their use must be justified and consistent with the context.
Capitalization : The capitalization of the title should follow the generally accepted rules of the Russian language. For example, the entire title should not be written in capital letters.
Punctuation : Punctuation marks also count towards the character count. Use them to make your text more readable, but keep the overall character count in mind.
Example: Let's say you offer English courses. Your title might look like this: "English courses: -50% discount". Here we used the special character "-", punctuation ":" and the abbreviation "eng." to fit within the character limit, while keeping the title informative and attractive.
How to Use Title Character Count Effectively
To effectively use 56 characters in a title, it is recommended to use the following methods:
Be clear and concise about what you offer. Use keywords that users might search for.
Use numbers and symbols to attract attention, such as discount percentages or question marks and exclamation marks.
Use the benefits of the product or service. If you have free shipping or a austria mobile database guarantee, be sure to mention it in the title.
Example: If your offer is men's boots with a 50% discount, then you can use the title: "Men's winter boots -50%!" Here you used the maximum number of characters, indicated the discount as a percentage, and used the exclamation mark to attract attention.
Requirements for the text of ads in Yandex.Direct
Ad text length: restrictions and recommendations
Yandex.Direct ads have character limits. The maximum number of characters in the Yandex.Direct ad text is 81 plus 15 punctuation marks. This is your space for additional information about the product or service, offer details, or advantages of your offer. As in the title, spaces are also taken into account here.
Example: when selling men's winter boots with a 50% discount, the ad text might look like this: "Winter boots made of natural fur. 50% discount only until the end of the month. Hurry to buy!" This text uses 87 characters, it is informative and contains details of the offer.