Brands have also had to increase their transparency quotient to show customers their true value. One positive outcome of this new approach has been the increased opportunities for consumers to associate and engage more with brands.
In a matter of months, lifestyles and perspectives have changed dramatically cambodia email list for everyone, and as a result, businesses have had to change their online content to ensure their message remains relevant and well-received.
For a brand or company, the relevance of an online presence has never been so important, and with Covid -19 , the strategies that companies were using to fight in the market were no longer viable to work. That is why they had to present plans and strategies in a short period of time to chart an effective path towards commercial success.
As a result, the focus has shifted to experiential marketing as an attempt to meet the need for curated customer experiences. Innovation has been the mantra for brands that have had to turn to digital events to retain the attention of a specific customer – and the challenge here has been real.
The impact of experiential marketing can last longer for almost any brand or industry, as it involves immersing consumers in live experiences, whether through a website, webinar or landing page.
Given that people have been confined to their homes (and, of course, their screens) during successive lockdowns, traffic and search volume have increased, so those who have taken advantage of these low cost-per-click (CPC) rates have benefited from a much higher return on investment (ROI) than was the case before the coronavirus pandemic.
People are spending more time online than ever before. In fact, detailed research from GlobalWebIndex reveals that people around the world have been spending considerably more time on their digital devices as a result of the Covid-19 pandemic lockdowns .
At least three-quarters (76%) of internet users aged 16-64 say they are spending more time on their smartphones compared to pre-lockdown behaviour, with almost four in five women reporting an increase in their mobile device use.
As the number of users increased over time, SMEs, influential brands, and even tech companies had to produce more and more content to market for users to consume. Reports released by Mindshare India and Vidooly stated that YouTube garnered over 300 billion views in the first quarter of 2020!
As millions of people around the world continue to spend more time online, it’s essential for brands to understand the importance of staying in front of their target audience to keep their business moving forward. With customers constantly making purchasing decisions, businesses need to be ready when their audience searches online.
Covid -19 changed the way businesses operate overnight, but it also helped businesses leverage digital marketing , as there was an 18% increase in digital sales growth in Q1 2020 compared to Q1 2019, according to a report by Deloitte .
While businesses need to understand that this situation won’t last forever, it’s also not a one-off scenario. They need to maintain their position when it comes to brand presence, as it can be harder to recover once momentum has been lost; this is how digital marketing works in the long run.
What is the Master in Marketing and Digital Communication – IMF Portugal?
IMF Portugal's objective is to carry out activities of representation, dissemination, promotion and marketing in Portugal and other Portuguese-speaking countries, courses taught by institutions that provide distance learning (e-learning), Universities, Polytechnics and Schools, whether national or foreign.
The IMF Business School Group is a business group dedicated to training companies and individuals, with a strong commitment to quality and service, contributing to personal and professional development, with a high success rate in the specialization of professionals.
Among the various courses, undergraduate, master's and degree courses available at this leading institution (which has already trained more than 80 thousand students and 5 thousand companies), today we highlight the Master in Marketing and Digital Communication , composed of 10 different modules in E-Learning mode, taught over 720 hours.
Among the many advantages of this training, which is perfectly suited to the times we live in, we would like to highlight that it allows free online application, and is a course that is in line with the Bologna process and has internationally recognized certification. In addition, there is a student support office (especially for job and internship opportunities) and unlimited tutoring sessions with the teachers, who are a highly prestigious teaching staff made up of recognized and active professionals.
We would also like to point out that IMF Portugal provides all its students with a Virtual Campus/Library, as well as a flexible study methodology and an English Course included in all Masters.
So, if you are a marketing and advertising or digital marketing professional, entrepreneur, director or manager of an SME who wants to redirect your career in digital marketing or needs to complete your training with specific content in the digital environment, we can assure you that with the Master in Digital Marketing and Communication you will obtain a strategic digital vision that integrates digital channels in the development of marketing, communication and sales of your business or your clients.
The Postgraduate/Executive Master in Marketing and Digital Communication (Marketing and Advertising) allows you to acquire skills in areas as vast as the following:
Master digital means of both marketing and advertising and online advertising engagement;
Learn how to manage SEM and PPC campaigns. Paid marketing on search engines: Google Ads and Bing Ads;
Learn the tactics and measures needed to achieve good positioning in search engines;
Define the main KPIs and metrics for each channel and the marketing strategy in online advertising;
Carry out continuous optimization of business profitability, through the creation of Landing Pages, Web Analytics and A/B Tests;
Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks;
Master the main rules and tools for correct Inbound Marketing (content marketing). Achieve conversion;
Manage email marketing, display and affiliate marketing and advertising campaigns;
Create mobile marketing and advertising campaigns, master gamification and e-commerce. Develop social-local-mobile (SoLoMo) strategies.
