If your objective is to generate traffic (probably yes!)

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So, soon, your website will appear in these top positions! How to optimize content based on search intent? After keyword research, you already have some potential terms in your hands. So, to develop and optimize content, it's time to look at the intentions that these terms represent and what objectives they help to fulfill at the different stages of the funnel.

Let's say, for example, that many users arrive at your website searching vietnam whatsapp data for “digital marketing”. This term is quite broad and generic and tends to generate a lot of traffic, but not as many conversions. Probably the people who do this search have an informational intention, in order to learn more about the topic, still far from a conversion — that is, they are at the top of the funnel.

Although there is an intention, it is still not clear whether the person wants to know the concept of digital marketing, find courses on the topic or hire an agency, for example. What are you going to do, then, with this term?, you must meet this informational search intention with broad content, which can cover all possible doubts.