Case: Optimizing bids for micro conversions
Consider a medium-sized online store that sells sporting goods. After analyzing micro-conversions, it was found that most users who add a product to the cart but do not make a purchase browse the reviews section. Based on this data, you can adjust your advertising rates downwards for those queries that rarely result in adding a product to the cart.
This way, your advertising budget will be distributed more efficiently, and funds for iceland mobile database additional conversion stimulation can be invested in improving the review section.
Case: Increasing Conversion by Improving User Experience
Let's say an online store wants to increase the number of newsletter subscriptions. Analysis has shown that users often visit the Q&A section. Adding a live chat to this page and the ability to subscribe to the newsletter directly from the chat can be considered a micro-conversion that helps increase loyalty and, as a result, the overall number of conversions.
This change will improve the customer's interaction with the site and will allow savings on contextual advertising, directing the user along a more clearly defined path to purchase.
- Board index
- All times are UTC
- Delete cookies
- Contact us