Invest in predictive analysis
Posted: Sat Feb 22, 2025 8:56 am
Watch the competition
There's no harm in checking out what your competition is doing. In fact, it's quite strategic.
Look around you, see what others are doing, and think about how your company could do it better. Inspiration is the driving force behind creativity, and no matter how much you try to bury yourself in facts, figures, and conventional wisdom, your content should be creative.
Create a great customer experience
With content marketing automation, your company will have additional resources to provide good experiences for your customers and strengthen relationships:
Miss out on fewer leads with an organized lead capture system. Every lead is contacted, exactly when they should be, with the right content. This means potential customers aren’t overlooked;
Send leads exactly what they want, based on how they interact with your website;
Develop more relevant content by monitoring which content uganda mobile database your audience responds to best and what type of content helps you achieve certain goals;
Predictive marketing can be a goldmine for your content marketing strategy.
With automation, your business can connect the dots of how your buyers are interacting with your content at each stage of the customer lifecycle . And with that information, you can get a reasonable prediction of the outcome of each part of your content marketing strategy.
This goes beyond offering more relevant content for a better customer experience. With this type of analysis, your company can assign values to different content offerings across the journey and project how effective each component, as well as the entire strategy, is at driving sales—based on past performance and historical customer data. This makes it easier to determine how much to invest in different types of content to achieve the desired return.
Another very useful feature, for those with a large enough budget, is to link big data from third-party sources to your marketing tools, providing more information about who is interacting with your content and how.
There's no harm in checking out what your competition is doing. In fact, it's quite strategic.
Look around you, see what others are doing, and think about how your company could do it better. Inspiration is the driving force behind creativity, and no matter how much you try to bury yourself in facts, figures, and conventional wisdom, your content should be creative.
Create a great customer experience
With content marketing automation, your company will have additional resources to provide good experiences for your customers and strengthen relationships:
Miss out on fewer leads with an organized lead capture system. Every lead is contacted, exactly when they should be, with the right content. This means potential customers aren’t overlooked;
Send leads exactly what they want, based on how they interact with your website;
Develop more relevant content by monitoring which content uganda mobile database your audience responds to best and what type of content helps you achieve certain goals;
Predictive marketing can be a goldmine for your content marketing strategy.
With automation, your business can connect the dots of how your buyers are interacting with your content at each stage of the customer lifecycle . And with that information, you can get a reasonable prediction of the outcome of each part of your content marketing strategy.
This goes beyond offering more relevant content for a better customer experience. With this type of analysis, your company can assign values to different content offerings across the journey and project how effective each component, as well as the entire strategy, is at driving sales—based on past performance and historical customer data. This makes it easier to determine how much to invest in different types of content to achieve the desired return.
Another very useful feature, for those with a large enough budget, is to link big data from third-party sources to your marketing tools, providing more information about who is interacting with your content and how.