Retargeting is a very simple process by nature:
Posted: Sat Feb 22, 2025 9:21 am
This wasn't a coincidence. Clearly, I didn't magically start receiving these ads at exactly the same time I decided to read this article. But they had installed their Facebook Pixel, a tag for their website that was connected to Facebook, allowing them to send ads to people on Facebook, and I had just received an ad targeted at me.
First, a site or advertiser installs a “tag” on their site, which tracks the visitor’s behavior.
The moment a visitor arrives at this site, they are tagged and tracked through the use of cookies or a pixel. Remember, with the recent GDPR data privacy changes , you must ask your visitors for permission before placing cookies or collecting data through pixels.
The advertiser then runs a campaign, sending relevant information to these same users.
Does it work? Of course it does. Ad retargeting has impressive colombia phone number data numbers to back it up.
Ads retargeting statistics
Ads retargeting statistics (image source: ReadyCloud )
Retargeting increases your chances of converting your website traffic by up to 70%.
Retargeting can produce conversion rates of up to 147% on average
Retargeting can dramatically increase your brand's exposure (by 500%) in search results.
So how can you start using retargeting today? What are some of the benefits? Read on to find out!
The Benefits of Retargeting: Why Retargeting Ads is Much Better Than Using Regular Ads
Retargeted ads are usually better than regular ads, there are many reasons for this.
In a standard campaign, your ad will be seen and clicked on by many who are unlikely to be potential customers (even with all those retargeting options available). However, retargeting allows you to focus on people who have shown interest in a specific page or category on your site, thereby validating their interest in your products or services.
First, a site or advertiser installs a “tag” on their site, which tracks the visitor’s behavior.
The moment a visitor arrives at this site, they are tagged and tracked through the use of cookies or a pixel. Remember, with the recent GDPR data privacy changes , you must ask your visitors for permission before placing cookies or collecting data through pixels.
The advertiser then runs a campaign, sending relevant information to these same users.
Does it work? Of course it does. Ad retargeting has impressive colombia phone number data numbers to back it up.
Ads retargeting statistics
Ads retargeting statistics (image source: ReadyCloud )
Retargeting increases your chances of converting your website traffic by up to 70%.
Retargeting can produce conversion rates of up to 147% on average
Retargeting can dramatically increase your brand's exposure (by 500%) in search results.
So how can you start using retargeting today? What are some of the benefits? Read on to find out!
The Benefits of Retargeting: Why Retargeting Ads is Much Better Than Using Regular Ads
Retargeted ads are usually better than regular ads, there are many reasons for this.
In a standard campaign, your ad will be seen and clicked on by many who are unlikely to be potential customers (even with all those retargeting options available). However, retargeting allows you to focus on people who have shown interest in a specific page or category on your site, thereby validating their interest in your products or services.