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It's clear that in recent years, the number of people surfing the internet has increased exponentially, right? Upon realizing that this was happening, many entrepreneurs began investing not only in physical stores, but also in virtual stores .
By being in two environments, they noticed that it was possible to achieve a canada email list greater number of sales, in addition to building authority and gaining popularity in the digital environment. But do you know why this happens?
If you want to understand better and discover the advantages of having an e-commerce, keep reading this content!
Why have an online store?
Many people don't know, but 41 million people are active consumers of e-commerce in the country.
Furthermore, in the first half of 2020 alone, online store revenue grew by 47%, the highest increase in the sector in 20 years, according to the Ebit/Nielsen survey.
Imagine the following situation: a person wants to sign up for a dental plan for their child, but has questions about the plan. Instead of going to a branch to talk to a consultant, they can find a variety of content on the website that will answer all their questions.
In addition to the entire purchasing decision process being shortened, she can purchase the plan at any time of the day, after all, the virtual store is available 24 hours a day, unlike a physical store.
These are just some of the advantages that an online store offers and, to help you better understand the importance of investing in this business, check out everything that can be in your favor:
Lower initial investment
It's no secret that a physical store involves a lot of expenses and bureaucracy, right? Especially if the store is well located and in a busy place.
In the digital world, things are completely different. You just need to buy a domain, choose your e-commerce platform, create a suitable and functional layout for your visitors, think about SEO and offer different payment methods.
Comparing the costs of physical and virtual stores, it is clear that the investment in an online store is much lower. So, if you are thinking about having your own e-commerce, know that it is a great deal!
Lower maintenance cost
Still talking about costs, have you ever stopped to think about how much you spend per year on rent for your physical store? Adding up all the months, I bet the amount is quite high!
The online store also has monthly costs, but just like the initial investment, they are also much lower.
Costs will change depending on the products sold, but either way, they will still be much lower compared to a physical store.
Largest geographic reach
The main difference between an online store and a physical store is that the online store can reach people from all over the country, while the physical store cannot.
Those who have a physical store only reach people in that region and nearby locations. This ends up greatly limiting the number of people who buy their products.
But those who invest in e-commerce can be found by people from different places, consequently, the store ends up selling much more.
And this goes for services too!
Using the agreement example again, let's suppose that the HR department of a company located in the interior of São Paulo is choosing a corporate dental plan for its employees.
This means there is no need to go to a health insurance agency that is far from the company, as the company will be able to find all the information it needs on the website that provides the dental business plan service and make the purchase directly through the e-commerce site.
In addition, it will be possible to check which companies affiliated with this dental business plan provide services close to the company.
Convenience
With the rush of everyday life, people are increasingly looking for practicality and speed when making their purchases.
With that in mind, the internet is a great place to buy and sell. After all, people spend a good part of their day browsing websites and social networks.
The convenience of researching, purchasing and receiving the product at home is extremely advantageous.
Although many people still do not feel safe buying products and services online, many others are putting their fears aside and choosing to buy in this format.
Fast and efficient search
Leaving home to look for the product, clear up doubts, compare prices and specifications and face the weather, which also interferes with the entire process, is not a simple thing, much less quick.
There are people, for example, who leave their homes to look for a certain product, spend time and money getting around and end up not finding what they need.
In the online world none of this happens!
In just a few clicks, consumers can find what they are looking for, resolve all their doubts, compare prices and models, and find reviews from other people who have already purchased the product or service they want to buy.
It’s becoming increasingly easier to understand the importance of having an online store, right?
24 hour operation
As we mentioned in an example at the beginning of the content, the online store is available 24 hours a day, seven days a week.
So, even if your physical store is not open, the consumer will be able to see your product and buy it too.
Digital presence
Nowadays, not being on the internet is the same as not existing in the market. This is due to the advancement of technologies and, consequently, the growing number of people surfing the internet.
But it’s not enough to just have an online store and social media profiles. You need to invest heavily in them to offer quality content and, in addition, a good experience for visitors.
This way, your company can become an authority in the market and stand out within its segment.
Since we are using dental plans as an example, here is another example from this niche:
The same person who was looking for a corporate dental plan ends up having some doubts about the plan and finds a text on the blog of the company that offers the plan.
The content is brief, but it clearly clarifies all the doubts of the HR professional who was looking for the plan.
By offering information about what it sells, the company conveys an image of trust, security and competence, highlighting its reputation.
Monitoring metrics
Last but not least, metrics!
With an online store, you can track the number of visits to your e-commerce site, where the visitors are from and the number of abandoned carts, that is, those people who put products in the cart and gave up on the purchase.
This information is very important for your business. With it, you can outline sales strategies and understand the audience that seeks you out.
Conclusion
In this content, you can see some comparisons between physical and virtual stores. In addition, we show you some of the main advantages that a virtual store offers.
Investing in this market will certainly provide many benefits and growth for your company.
However, it is important to say that, like any type of business, this market requires a lot of study, analysis and planning.
Don't waste any more time, what are you waiting for to create your online store?
