A great looking website can achieve the goal of shaping and delivering a strong brand proposition, but its good looks alone are not enough to sell the products or services offered, especially one as complex as software. To do this, it is necessary to introduce elements that drive sales into the creation of the site; Calls to action, landing pages, testimonials, success stories, demonstrations, comparisons, are concepts that we must analyze and organize in an online sales strategy . All these elements are part of a methodology that is essential if you want to improve the results of your website: Growth Driven Design .
Using Growth-Driven Design (GDD) is an effective and dynamic marketing approach . Unlike traditional web design, GDD is dynamic, evolutionary, and implemented based on real user feedback and data.
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Why? For a software selling site to be successful, it must contain fresh, relevant, interesting and educational content that speaks directly to your customers and site visitors. Designing a software selling website based on GDD is an effective way to ensure that this always happens.
Looking at it more generally, then, basing web design on GDD gives software vendors the edge they need to create a successful site that actually sells.
In this article we will define 4 reasons cfo email list why applying GDD is ultimately what you need to get your website up and running and start selling your software online.
Reasons to apply GDD (Growth Driven Design)
1. Its design is focused on visitors
Traditional website design begins with a conceptual discussion between you and the designer, where you present ideas for how to deliver your software online, typically focusing on features.
Growth Driven Design seeks to focus on users, what really matters in business. This web design methodology addresses the needs of your visitors, what they want, what are the real challenges you are trying to solve for them, how your website can contribute to solving these challenges, etc.
When your website gives your customers exactly what they need, great things can happen.
2. He is driven by success
When you sell software, one of the main challenges for your users is that they need to adopt technological improvements in their businesses , but they are too busy to try to learn how to use it and understand its complexities.
The solution to this challenge could be to make the interface work and act like some other platform that they probably already know and use. Or, let’s think about this from a marketing perspective. The app is already built, so what can we do to make it easier for users to adopt and integrate into their everyday lives?
You can make How-to tutorial guides, Webinars, install pop-up tutorials within the system, free demos, training videos and anything that helps them learn every part of the software right on your website.
3. It is a continuous process
GDD is definitely a continuous process of trial and error , monitoring every inch of the page to assess total customer counts, conversions, issues, etc…
This allows you to optimize your site and fix it until it is so good that no user can resist buying your products.
The GDD process revolves around building and optimizing your website with a focus on metrics, your customers, and data . Rather than building everything at once and leaving it alone, GDD prioritizes an initial “launchpad” site that can be up and running quickly. Once this has occurred, monthly iterations are made based on user experience and website data, as well as additional priorities to improve and continue building the website.
Therefore, it is the metrics we collect from users' browsing behavior that help us recognize what works and what doesn't on our website and implement the necessary changes to improve the user experience, so that we improve conversion rates.
4. Much lower costs
The initial investment is much lower and can be spread out over the launch stage and monthly iterations. This type of model also helps with your long-term budgeting strategy, as you can allocate more or less funds as the project progresses.
While the term GDD is relatively new, the concept is not. This is a process that has been working through the agile phases of web development for quite some time. Rather than working through the traditional website design cycle route, the goal is to get online quickly and start testing and iterating from there to start selling your software much faster.
Designing a website specialized in selling software online based on GDD is ideal for getting more clients and, of course, selling much more. When you offer your clients exactly what they need and how they need it, success is guaranteed.
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