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Main features of an ecommerce

Posted: Sat Dec 07, 2024 8:22 am
by mahmud213
In essence, when we talk about e-commerce we are referring to virtual stores where a company or brand offers and sells its products or services directly to consumers through the internet.

E-commerce stores enable a digital shopping experience , in which the customer can purchase what they want without having to physically go to a store.

Some examples of this type of stores are zara, apple and zalando , who have shaped their digital platforms to provide their customers with an agile and satisfactory user experience .

There are various business models within the ecommerce universe, such as b2c (business-to-consumer), b2b (business-to-business), and c2c (consumer-to-consumer), thus adapting to different types of potential customers .


within an ecommerce , operated as an online store , the business owner is the one who provides the stock of products and is in charge of the sales operation.

This includes everything from inventory management and technological infrastructure , through the purchasing process, to ensuring that each order successfully reaches the end customer 's door .

In this type of business model , the seller - who is the paraguay mobile phone number owner of the store - is responsible for providing effective customer service , as well as controlling the management of shipments and returns.

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The virtual store in an ecommerce is characterized by being custom designed, reflecting the aesthetics and values ​​of the brand , and placing special emphasis on the user experience to achieve not only sales, but also customer loyalty and the dissemination of your business establishment in the digital space.

What is a marketplace?
A marketplace is a digital platform where multiple sellers display and sell their products or services .

This transaction is carried out in a single virtual location, with the platform acting as an intermediary between buyers and sellers .

In a marketplace, sellers are responsible for listing and managing their products , while the platform provides all the infrastructure and hosting required for the business environment.

In terms of operations, a marketplace not only acts as a display point, but also handles all sales operations, being responsible for executing the transactions , and later transferring the percentage of the sale to the sellers .

It is important to note that these platforms usually keep the storage and delivery logistics in the hands of the advertisers .

In short, a marketplace simplifies the online sales channel by offering different brands the possibility of reaching a majority of potential customers , all benefiting from a centralized system that manages key elements such as customer service and payment processes .

Prominent examples of marketplaces include amazon, ebay, mercadolibre and aliexpress . Each of these examples clearly illustrates how a marketplace puts the management of its own inventory in the hands of sellers , with the sellers taking charge of shipping and return policies.