Lastly, you can easily personalize emails by including your recipient’s name:
The SaaS Revolutionaries newsletter
To this end, use meta tags to add recipients’ personalized information. With Brevo’s Dynamic Personalization feature, for instance, you can personalize email subject lines as well as content with contact attributes like the first name or even the last item purchased.
Here’s more on how you can go about personalizing emails with Brevo.
You can also go a step ahead and be creative. Ann Handley, for instance, starts her emails with a ‘singular’ endearment such as ‘hey, sunshine,’ instead of writing ‘hey, friends.’
This makes sense as she explains it in Podia’s podcast ‘I Made It’ – she bahrain mobile phone numbers database wants the reader to feel like she’s talking to him/her, not a community because, of course, everyone reads their emails on their own.
The Ask, Categorize, Act, and Follow-up (ACAF) customer feedback loop is a simple business strategy. But you need to use it in terms of email feedback.
Here’s how:
Ask for reader feedback to see what they want to hear from you in your emails. Is there a way you can solve their problem? Is there something bothering them about your emails
Categorize the feedback. If the feedback is repeated often, cover the topic(s) or address the issue recipients have with your emails
Act on the feedback. Implement the changes and then
Follow-up with recipients who shared feedback
You can also send an update-your-email-preferences form to your email list. These Update Profile forms in Brevo ensure your email segmentation is always up to date by helping you directly gather feedback on what your contacts are interested in hearing from you.
Email copywriting tips for stronger emails that encourage engagement
The way you write your emails plays a significant role in the response you get on your emails. The takeaway? Pay attention to your email copy.
To begin with:
Write your goal on top of the page
This focuses your attention on writing an email that meets the goal you’ve set for it. You’d also deliver a clear email to your readers that is easy to understand and simple to act upon.
