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Instagram is once again making changes to its algorithm to benefit small accounts and original content.
Last week, the platform announced a series of notable changes that could benefit many small brands or content creators looking to make a name for themselves in the social media world.
The first change we can see is an increase in the visibility of these accounts, due to the fact that it has chosen to show all types of content creation accounts equally. This benefits those accounts that are just starting out and don't have many followers and that will now be able to have a much greater reach.
Detecting plagiarism and benefiting content creators
On the other hand, and we could say that it is the most important decision of these novelties, is that Instagram intends to end plagiarism and reward the creation of original content . It aims to reduce the accounts that simply reposted both in stories and in the feed of other accounts' posts.
