How your solution solves the problems ?
Posted: Sun Mar 16, 2025 9:59 am
After this, we look at the broader market, identifying who the big idea is competing with , who the market leader is, who the competitors are, and what their level is. We define our product's positioning in the competitive arena using two main tools: SWOT analysis and the Communication Tool Kit Canvas . The attractiveness of an idea is measured by the degree of competition in the sector or niche and the ease of product substitution by the customer, as well as the barriers to entry in that market.
4) Your big idea, your vision.
After analyzing the three main aspects and providing an overview, in this phase you should reveal the 'how' to solve problems or create a unique customer delight or experience by introducing your big idea, product, or solution.
The idea pitch doesn’t have to be detailed at this stage, but you should keep it short and sweet to keep chinese overseas africa database your audience engaged . Details will be revealed shortly. An example of a solution: “For [customer/user] who is dissatisfied with [current offerings/alternatives on the market], my innovative idea/solution/product is [position of idea/product]. It solves [key features of the problem/solution]. Unlike [competing products], my idea/product is [description of key features]. Geoff Moore Idea Pitch Template.”
E.g. dairy biscuits
For [parents] who want their children from 0 to 3 years old] to grow up healthy, but are not satisfied with the current biscuits on the market, I propose a light and easily digestible product that allows them to feed them with [100% natural, 100% fiber, 0.1% vegetable fat, sugar-free] which, unlike its competitors, solves the problem by allowing a complete diet with only [2 biscuits] with respect for the parents.
4) Your big idea, your vision.
After analyzing the three main aspects and providing an overview, in this phase you should reveal the 'how' to solve problems or create a unique customer delight or experience by introducing your big idea, product, or solution.
The idea pitch doesn’t have to be detailed at this stage, but you should keep it short and sweet to keep chinese overseas africa database your audience engaged . Details will be revealed shortly. An example of a solution: “For [customer/user] who is dissatisfied with [current offerings/alternatives on the market], my innovative idea/solution/product is [position of idea/product]. It solves [key features of the problem/solution]. Unlike [competing products], my idea/product is [description of key features]. Geoff Moore Idea Pitch Template.”
E.g. dairy biscuits
For [parents] who want their children from 0 to 3 years old] to grow up healthy, but are not satisfied with the current biscuits on the market, I propose a light and easily digestible product that allows them to feed them with [100% natural, 100% fiber, 0.1% vegetable fat, sugar-free] which, unlike its competitors, solves the problem by allowing a complete diet with only [2 biscuits] with respect for the parents.