You can add coupons that address the needs of each customer group

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For example, you could create segments based on the type of product people are interested in, and then send emails with relevant updates. Here's an example from a sports apparel retailer. You could create these segments when someone purchases from a particular product category or by using triggers that update a custom field in the customer's profile when they click a particular link or answer a survey question. MailerLite segmentation example Source: MailerLite Dynamic content You don't always need to create a completely new email.

Instead, you can add content to your sweden phone number library main emails that will only be shown to people in the segment you've chosen. For example, you can include multiple product boxes in your email that appear based on the interests of the person opening the email. Example of dynamic content in a sports store email Source: MailerLite Or whether it's a discount on a first purchase, a repeat purchase, or a specific category of items.



Read this article to learn more about how to add dynamic content to your emails and the best strategies to do so. More email marketing tips for advanced campaigns The above 4 points are the ones that all retailers should think about when creating an effective email marketing strategy. But there are many other things you can do to fine-tune and optimize your campaigns. Create personalized emails Email Personalization This is when you use information about a subscriber in the content of your email.