How to rewrite an article: key points
Posted: Mon Mar 17, 2025 8:42 am
Rewriting is synonymous with reviewing the above. Analyze the article and check if any of the above is insufficient. If meta information is not written or internal links are not placed, it is considered important to add those elements.
It is said that the most important thing when aiming for search engine optimization ( SEO ) is to "improve usability." In other words, it is important that the information users need is included, that it is written in an easy-to-read and understandable way, and that links to articles that contain new information that may be needed are included. Aiming for this state is the basis of rewriting.
Below, we will introduce some methods and points to rewrite articles.
Adding and updating information
If the information in an article is outdated or insufficient, add or revise it. It is also important to state "as of XX month/date" so that it is easy to understand when it was updated. This allows readers to recognize that the gambling data indonesia information is from XX years (XX months) ago. Including information that will be useful to readers is also important from an SEO perspective.
Detailed information (address, contact details, price, etc.)
Evidence supporting the information
Information related to the article content
Updating outdated information
Add or update the information listed above. It is important not to delete any information, but to add or revise information in existing articles. This is because you are rewriting articles that already have high search rankings, so if you delete existing information, you risk cutting out content that was previously ranked highly. Rewrite carefully, keeping in mind that you are tweaking articles that are already ranked highly by search engines.
Image replacement/insertion
It depends on the policy of the web media, but I think that articles will at least have an eye-catching image. It is generally said that inserting an image makes the article easier to read. I think that this is a big influence in the fact that many web media places images under the h2 heading.
In this article, we not only recommend inserting images, but also creating illustrations. If creating an illustration makes the content of the article easier to understand, it will have an impact on improving usability. In particular, information with complex correlations or large amounts of information arranged in a diagram is easier to understand. Consider creating illustrations to provide information that is easy for readers to understand.
Also, if the image you have placed in an existing article does not match the text, it is important to consider replacing the image. The impression you get from an image can affect how you interpret the content. If you see an image of a woman using a computer, you might imagine that she is working, purchasing a product on an e-commerce site, or watching a video on a video site. If the content does not match these, it may confuse the reader.
Insert internal link
As mentioned above, by inserting internal links, you can show readers the path to the information they need. In web media marketing, you may think that "low browsing rate is not good." By properly inserting internal links, you can expect to increase browsing rate.
Inserting internal links is a time-consuming task. You need to organize the information in the article, pick out related articles, create links and insert them. However, if it improves usability, we recommend doing it even though it is time-consuming. When operating a web media, it is important to analyze and improve from the user's perspective. If the bounce rate and conversion rate ( CVR ) improve as a result, it will meet the purpose of operation.
Create a CTA
Even if an article has a large number of visitors from search engines and social media , if there is no CTA , it will be difficult to improve the conversion rate ( CVR ). Also, if there is no CTA even though readers want to take action , usability may decrease.
CTAs are generally created as banners, buttons, or text links. For example, when it comes to links to affiliate sites, it is said that the larger the banner size, the higher the click rate. The same goes for CTAs ; it is effective to position them so that readers can easily see them at a glance.
If you are using a CMS , you may be able to place button links by default. If not, you will need to create them through coding. Also, banners are easy to insert, but you will need to create photos and illustrations. In either case , it is common to place a CTA for each article. Add one at a time as you rewrite. It is common to place CTAs at the top of the page , and then at the end of the article or in the appropriate place.
Review of the description
CMS such as WordPress may have an input field for writing a meta description. A meta description is a piece of text that appears below the title in search engines. Make sure that it conveys the content of the article in an appealing way, includes keywords and suggested words, etc., and write it in about 120 to 140 characters .
Editing the title/heading
If your keyword is ranked 4th to 10th , it is not so necessary, but reviewing your title and headings may improve your search traffic and ranking. Be sure to review your title and headings with keywords and suggested words in mind so that search engine crawlers can correctly recognize the information in your article.
There is also a view that clarity of titles and headings has a positive effect on SEO . If you have included words that catch the reader's interest or if the wording is difficult to understand, it would be effective to revise the title or heading to make it simple and easy to understand.
Create an article introducing your service
One of the articles closest to conversion ( CVR ) is a "service introduction article." If the article conveys the appeal of the service itself, it is easy to imagine that it will lead directly to inquiries, membership registration, etc. If there is no service introduction article, or if there is no link and readers do not navigate, there is a risk of missing readers who should be able to convert ( CVR ).
Service introduction articles are what we call landing pages ( LPs ). When creating a landing page, it is effective to design the article itself differently from other articles. This is because readers can clearly recognize that it is an important page, and if it is well-designed, it may lead to interest and reassurance. Once you have created a service introduction article, insert a link to the article you want to rewrite.
Download the document here
Contact us
summary
In this article, we have focused on the methods and points of rewriting articles. In order to increase the number of visitors through SEO and reach potential customers, operating a web media is one effective method. However, it is not easy to get results with it.
Rewriting an article is an effective way to increase its value. There are many ways to do this, such as improving the quality of information, increasing the amount of information, or making it easier to understand. The amount of work involved is not small. Prioritize rewriting articles that are expected to increase traffic and conversion rates ( CVR ).
It is said that the most important thing when aiming for search engine optimization ( SEO ) is to "improve usability." In other words, it is important that the information users need is included, that it is written in an easy-to-read and understandable way, and that links to articles that contain new information that may be needed are included. Aiming for this state is the basis of rewriting.
Below, we will introduce some methods and points to rewrite articles.
Adding and updating information
If the information in an article is outdated or insufficient, add or revise it. It is also important to state "as of XX month/date" so that it is easy to understand when it was updated. This allows readers to recognize that the gambling data indonesia information is from XX years (XX months) ago. Including information that will be useful to readers is also important from an SEO perspective.
Detailed information (address, contact details, price, etc.)
Evidence supporting the information
Information related to the article content
Updating outdated information
Add or update the information listed above. It is important not to delete any information, but to add or revise information in existing articles. This is because you are rewriting articles that already have high search rankings, so if you delete existing information, you risk cutting out content that was previously ranked highly. Rewrite carefully, keeping in mind that you are tweaking articles that are already ranked highly by search engines.
Image replacement/insertion
It depends on the policy of the web media, but I think that articles will at least have an eye-catching image. It is generally said that inserting an image makes the article easier to read. I think that this is a big influence in the fact that many web media places images under the h2 heading.
In this article, we not only recommend inserting images, but also creating illustrations. If creating an illustration makes the content of the article easier to understand, it will have an impact on improving usability. In particular, information with complex correlations or large amounts of information arranged in a diagram is easier to understand. Consider creating illustrations to provide information that is easy for readers to understand.
Also, if the image you have placed in an existing article does not match the text, it is important to consider replacing the image. The impression you get from an image can affect how you interpret the content. If you see an image of a woman using a computer, you might imagine that she is working, purchasing a product on an e-commerce site, or watching a video on a video site. If the content does not match these, it may confuse the reader.
Insert internal link
As mentioned above, by inserting internal links, you can show readers the path to the information they need. In web media marketing, you may think that "low browsing rate is not good." By properly inserting internal links, you can expect to increase browsing rate.
Inserting internal links is a time-consuming task. You need to organize the information in the article, pick out related articles, create links and insert them. However, if it improves usability, we recommend doing it even though it is time-consuming. When operating a web media, it is important to analyze and improve from the user's perspective. If the bounce rate and conversion rate ( CVR ) improve as a result, it will meet the purpose of operation.
Create a CTA
Even if an article has a large number of visitors from search engines and social media , if there is no CTA , it will be difficult to improve the conversion rate ( CVR ). Also, if there is no CTA even though readers want to take action , usability may decrease.
CTAs are generally created as banners, buttons, or text links. For example, when it comes to links to affiliate sites, it is said that the larger the banner size, the higher the click rate. The same goes for CTAs ; it is effective to position them so that readers can easily see them at a glance.
If you are using a CMS , you may be able to place button links by default. If not, you will need to create them through coding. Also, banners are easy to insert, but you will need to create photos and illustrations. In either case , it is common to place a CTA for each article. Add one at a time as you rewrite. It is common to place CTAs at the top of the page , and then at the end of the article or in the appropriate place.
Review of the description
CMS such as WordPress may have an input field for writing a meta description. A meta description is a piece of text that appears below the title in search engines. Make sure that it conveys the content of the article in an appealing way, includes keywords and suggested words, etc., and write it in about 120 to 140 characters .
Editing the title/heading
If your keyword is ranked 4th to 10th , it is not so necessary, but reviewing your title and headings may improve your search traffic and ranking. Be sure to review your title and headings with keywords and suggested words in mind so that search engine crawlers can correctly recognize the information in your article.
There is also a view that clarity of titles and headings has a positive effect on SEO . If you have included words that catch the reader's interest or if the wording is difficult to understand, it would be effective to revise the title or heading to make it simple and easy to understand.
Create an article introducing your service
One of the articles closest to conversion ( CVR ) is a "service introduction article." If the article conveys the appeal of the service itself, it is easy to imagine that it will lead directly to inquiries, membership registration, etc. If there is no service introduction article, or if there is no link and readers do not navigate, there is a risk of missing readers who should be able to convert ( CVR ).
Service introduction articles are what we call landing pages ( LPs ). When creating a landing page, it is effective to design the article itself differently from other articles. This is because readers can clearly recognize that it is an important page, and if it is well-designed, it may lead to interest and reassurance. Once you have created a service introduction article, insert a link to the article you want to rewrite.
Download the document here
Contact us
summary
In this article, we have focused on the methods and points of rewriting articles. In order to increase the number of visitors through SEO and reach potential customers, operating a web media is one effective method. However, it is not easy to get results with it.
Rewriting an article is an effective way to increase its value. There are many ways to do this, such as improving the quality of information, increasing the amount of information, or making it easier to understand. The amount of work involved is not small. Prioritize rewriting articles that are expected to increase traffic and conversion rates ( CVR ).