They overlooked an important point: the so-called B2B is just your business model, it should not become your communication style. In terms of the communication object, you are still facing "individuals" rather than an emotionless "enterprise". In the field of content marketing, there is only "people to people".
Some people say that our products are highly professional and targeted, and customers will not pay for fancy things.
In fact, most people are just using the "professionalism" of their products to cover up the "boringness" of their own marketing content.
Think about whether you would rather read a boring skype database journal article or an interesting popular science article on Guokr.com? Are the interests and hobbies of your target customers also changing? Are they spending more time on the Internet, liking new things, and liking a more vivid brand image?
The most direct way: Expand sales lead contacts to form a long-tail effect
Many markets follow the 80/20 rule, and the same is true for the B2B industry, that is, 20% of key customers account for 80% of total revenue. But after the Internet became popular, another term began to play a role - the long tail effect.
- Board index
- All times are UTC
- Delete cookies
- Contact us