To actually try A/B testing...
Posted: Mon Mar 17, 2025 10:43 am
A/B testing can be done without using tools.
However, in order to perform post-mortem verification using accurate data,
it is more efficient and useful to introduce tools to carry out the test continuously. This
is especially true if you are doing other work and don't have much time to do it.
This time, the two tools below were gambling data turkey suggested within the team.
1. Visual Website Optimizer
3
It is probably one of the more well-known A/B testing tools. It is
used by many companies both in Japan and overseas, and
its unique feature is that even if you don't know HTML/CSS, you can use it just like editing PowerPoint.
2. KARTE
4
As you can tell from the statement that it "enables web customer service,"
it is an A/B testing tool for EC sites. It
is a Japanese service, so it is great to have such solid support.
It seems to be used by many large companies.
We are currently debating which one to use, or if we should use a different tool.
There are other tools like:
3. Optimizely
2
It is the world's No. 1 A/B testing tool.
It is used by many companies both in Japan and overseas,
and is effective not only for testing websites but also for testing apps.
However, in order to perform post-mortem verification using accurate data,
it is more efficient and useful to introduce tools to carry out the test continuously. This
is especially true if you are doing other work and don't have much time to do it.
This time, the two tools below were gambling data turkey suggested within the team.
1. Visual Website Optimizer
3
It is probably one of the more well-known A/B testing tools. It is
used by many companies both in Japan and overseas, and
its unique feature is that even if you don't know HTML/CSS, you can use it just like editing PowerPoint.
2. KARTE
4
As you can tell from the statement that it "enables web customer service,"
it is an A/B testing tool for EC sites. It
is a Japanese service, so it is great to have such solid support.
It seems to be used by many large companies.
We are currently debating which one to use, or if we should use a different tool.
There are other tools like:
3. Optimizely
2
It is the world's No. 1 A/B testing tool.
It is used by many companies both in Japan and overseas,
and is effective not only for testing websites but also for testing apps.