Screenshot of an email from Lily & Roo asking the recipient to review their recent purchase.
This trigger-based campaign from Lily & Roo was created using Brevo.
Related: 12 Triggered Email Campaigns That Drive Sales
10. Personalize your emails
Did you know that 70% of brands don’t use email personalization?
That statistic becomes even more shocking when you learn that 91% of bahrain telephone number data consumers say they’re more likely to do business with a company that provides offers directly relevant to them.
Today, email personalization is something all businesses, no matter their size, can and should be doing. It provides a more individualized customer service journey and is easy to do.
Screenshot of an email inbox showing a personalized email subject line.
Just by using the contact’s first name in the subject line, the chances of this email being opened are much higher than otherwise.
Here are some email personalization tips to consider:
Use subscriber names in the email subject line, greeting, and/or body.
Promote content based on subscribers’ previous behavior.
Recommend products based on customers’ previous purchases.
Wish subscribers a happy birthday with a personalized coupon.
Send abandoned cart notifications to lock-in sales.
Streamline your sales funnel with automated, personalized messages.
Recap your client history (think: Spotify Wrapped).
Personalized emails are a digital marketer’s best friend. Luckily, email marketing tools like Brevo make it easier than ever to personalize email content.
11. Send emails at the best time
An email that arrives during the day is going to have a very different open rate to one that arrives in the middle of the night.
