High-converting landing pages use compelling copy
Posted: Tue Mar 18, 2025 6:06 am
A landing page should grab your visitors' attention, tell a story that entices them to continue reading, and ultimately drive them to take the desired action (convert).
Here are some steps you can take to make your landing page copy more compelling.
Understanding your audience
To write compelling copy, you'll first need to understand your target audience . This is the group of people who are interested in your products, services, or content.
They are likely to have similar interests, needs, demographics, or other characteristics that attract them to your products and services.
Age and gender demographic charts
Uncovering these factors using tools like Google Analytics will allow rich people number data you to create better content that resonates with your users, resulting in more conversions and sales.
Start with an attention-grabbing title
Only 20% of people will read the full text of your landing page, but 80% will read the full headline. So confirm that it grabs their attention.
You can optimize your title using online tools like WPBeginner's free title analyzer .
This tool will rate your headline and suggest ways to improve it to get a better score. Simply repeat this process a few times to create the perfect headline for your landing page.
Using the WPBeginner Headline Analyzer
Include the right keywords
Chances are, most of your landing page visitors are coming from Google, either through organic search or your paid ads.
To maximize your traffic, you need to discover the keywords that will bring customers to your landing page and write great copy based on those keywords.
Here are some steps you can take to make your landing page copy more compelling.
Understanding your audience
To write compelling copy, you'll first need to understand your target audience . This is the group of people who are interested in your products, services, or content.
They are likely to have similar interests, needs, demographics, or other characteristics that attract them to your products and services.
Age and gender demographic charts
Uncovering these factors using tools like Google Analytics will allow rich people number data you to create better content that resonates with your users, resulting in more conversions and sales.
Start with an attention-grabbing title
Only 20% of people will read the full text of your landing page, but 80% will read the full headline. So confirm that it grabs their attention.
You can optimize your title using online tools like WPBeginner's free title analyzer .
This tool will rate your headline and suggest ways to improve it to get a better score. Simply repeat this process a few times to create the perfect headline for your landing page.
Using the WPBeginner Headline Analyzer
Include the right keywords
Chances are, most of your landing page visitors are coming from Google, either through organic search or your paid ads.
To maximize your traffic, you need to discover the keywords that will bring customers to your landing page and write great copy based on those keywords.