Why You Need to Replace Your Google Business Profile Site
Posted: Tue Mar 18, 2025 6:07 am
Google Business Profile sites were officially shut down in March 2024. These small, single-page sites were offered free of charge to users when they created a Google Business Profile.
Now that this service has been shut down, users who visit your site are encountering the "404 – Page Not Found" error. This can make your business appear less professional and less legitimate.
A Google Business site showing 404 error
More importantly, it affects the conversions you get from local searches. Without another website to replace your business profile site, potential customers may struggle to find all the information they need about your business. This could lead them to choose a competitor.
What to do now that Google's business profile sites are shutting down?
If you're one of the millions of businesses that have created a Google Business Profile cash app database site, here's what you need to do now that Google has shut down the service.
Step by Step: Create a Site You Own and Control
Google has a long history of shutting down services and products. Think of Orkut, Google+, and, more recently, Google Domains. There is a long list of products and services that have been shut down, and you can check out Google Graveyard for a complete list.
This is why you need to create a website for your business that you own and control.
You'll be able to display your site's content in local search results. And because you have complete control, you can drive even more traffic to your business.
The best way to do this is with WordPress. It's the world's most popular website builder, powered by over 43% of all websites, and the best alternative to Google's business profile site .
Now that this service has been shut down, users who visit your site are encountering the "404 – Page Not Found" error. This can make your business appear less professional and less legitimate.
A Google Business site showing 404 error
More importantly, it affects the conversions you get from local searches. Without another website to replace your business profile site, potential customers may struggle to find all the information they need about your business. This could lead them to choose a competitor.
What to do now that Google's business profile sites are shutting down?
If you're one of the millions of businesses that have created a Google Business Profile cash app database site, here's what you need to do now that Google has shut down the service.
Step by Step: Create a Site You Own and Control
Google has a long history of shutting down services and products. Think of Orkut, Google+, and, more recently, Google Domains. There is a long list of products and services that have been shut down, and you can check out Google Graveyard for a complete list.
This is why you need to create a website for your business that you own and control.
You'll be able to display your site's content in local search results. And because you have complete control, you can drive even more traffic to your business.
The best way to do this is with WordPress. It's the world's most popular website builder, powered by over 43% of all websites, and the best alternative to Google's business profile site .