Characteristics of major SNS and user psychology: Differences by platform
Posted: Tue Mar 18, 2025 6:32 am
The usage and psychology of users vary depending on the SNS. We will introduce the features of the major SNS, Instagram, X, Facebook, TikTok, and LINE.
The differences between Instagram, X (formerly Twitter), Facebook, TikTok, and LINE
Platform (medium) Features User Psychology Effective use
Instagram · Mainly photos and videos
· Stories and reels are also popular ・I want to show my lifestyle.
・I want to peek into other people's lives. ・Post investor database visually stunning photos and videos
X (formerly Twitter) ・Short message posting
, real-time
, and highly diffusive ・I want to express my opinion.
・I want to know the latest information. ・Post timely information
・Use hashtags to match trends
Facebook ・Wide range of ages
・Multifunctional - Want to create and maintain relationships
- Want to collect and share information ・Sharing detailed information
and event announcements
TikTok ・Short videos
・Highly entertaining
・Spreads through unique algorithms ・I want to enjoy watching videos
・I want to know the trends
・I want to post videos and get attention ・Interesting videos
・Videos that use trending audio sources
LINE · Message apps
· Personal communications cannot be seen by others ・I want to have a deep connection with my close friends
. ・I want to communicate easily. ・Individual messages
and information posted on official accounts
It is important to understand the characteristics of each SNS and use them according to your purpose.
Understanding user psychology from the types of SNS posts
Social media posts often reflect the psychological state of users. Here are seven typical types of posts.
Sharing the everyday: the psychology of seeking empathy
Example: "Working from home during lunch break. A little luxury time with a homemade sandwich and freshly brewed coffee
#workfromhome #lunchtime"
User psychology: "I want to share the little joys of everyday life and connect with people in similar situations. I want positive feedback on my lifestyle."
Posting a job: the secrets behind self-promotion
Example: “The new project I proposed in the presentation the other day has been approved! After three months of preparation, we are finally getting started. We will work hard as a team!
#career #businessgrowth”
User psychology: "I want to increase my professional value by sharing my accomplishments at work with the outside world. At the same time, I want to show my humility by showing my gratitude to my team."
Hobby posts: The psychology of connection
Example: "I went mountain climbing for the first time in a while this weekend. I was soothed by the spectacular view of Mt. Ontake. Next time I want to try the Northern Alps. If you like mountains, please let me know your recommended routes! #outdoors #I want to connect with other mountain climbing lovers."
User psychology: "They want to share their hobbies and experiences, and build a community with people who share the same interests. They also want practical reasons to use the app, like getting advice and information for their next endeavor."
The differences between Instagram, X (formerly Twitter), Facebook, TikTok, and LINE
Platform (medium) Features User Psychology Effective use
Instagram · Mainly photos and videos
· Stories and reels are also popular ・I want to show my lifestyle.
・I want to peek into other people's lives. ・Post investor database visually stunning photos and videos
X (formerly Twitter) ・Short message posting
, real-time
, and highly diffusive ・I want to express my opinion.
・I want to know the latest information. ・Post timely information
・Use hashtags to match trends
Facebook ・Wide range of ages
・Multifunctional - Want to create and maintain relationships
- Want to collect and share information ・Sharing detailed information
and event announcements
TikTok ・Short videos
・Highly entertaining
・Spreads through unique algorithms ・I want to enjoy watching videos
・I want to know the trends
・I want to post videos and get attention ・Interesting videos
・Videos that use trending audio sources
LINE · Message apps
· Personal communications cannot be seen by others ・I want to have a deep connection with my close friends
. ・I want to communicate easily. ・Individual messages
and information posted on official accounts
It is important to understand the characteristics of each SNS and use them according to your purpose.
Understanding user psychology from the types of SNS posts
Social media posts often reflect the psychological state of users. Here are seven typical types of posts.
Sharing the everyday: the psychology of seeking empathy
Example: "Working from home during lunch break. A little luxury time with a homemade sandwich and freshly brewed coffee
#workfromhome #lunchtime"User psychology: "I want to share the little joys of everyday life and connect with people in similar situations. I want positive feedback on my lifestyle."
Posting a job: the secrets behind self-promotion
Example: “The new project I proposed in the presentation the other day has been approved! After three months of preparation, we are finally getting started. We will work hard as a team!
#career #businessgrowth”User psychology: "I want to increase my professional value by sharing my accomplishments at work with the outside world. At the same time, I want to show my humility by showing my gratitude to my team."
Hobby posts: The psychology of connection
Example: "I went mountain climbing for the first time in a while this weekend. I was soothed by the spectacular view of Mt. Ontake. Next time I want to try the Northern Alps. If you like mountains, please let me know your recommended routes! #outdoors #I want to connect with other mountain climbing lovers."
User psychology: "They want to share their hobbies and experiences, and build a community with people who share the same interests. They also want practical reasons to use the app, like getting advice and information for their next endeavor."